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Macrotrends

The Binge Method

... guests unlimited access to full editions of more than 2,500 global newspapers and magazines. JUST THE HIGHLIGHTS New offerings and platforms allow for on-the-go consumption of content “highlights,” to help users stay atop the cultural current in limited bursts of time. Brands and media properties can adopt this strategy to help fans keep apprised of complicated storylines, character development, and emergent news, all within a compressed time frame. In advance of Mad Men’s season 7 premiere, AMC ...

POPscape

... emo, indie, or skater. But younger Ys and Zs are less inclined to bucket themselves into one group. For this cohort, being siloed into one category or classification is the kiss of death. Previous generations of youth had to pour their entire identities into one subculture in order to find likeminded friends, but today’s young people have unprecedented—not to mention global—access to peers who share their interests, thereby giving them the freedom to explore more varied pastimes. As a result, 41 ...

Surprise & Delight

... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...

Fauxsumerism

... . This mindset is bolstered by the fact that young consumers view the world as an always-on, unbounded, global retail environment. As Ys and Zs see it, almost everything they encounter is clickable or searchable, regardless of whether they encounter it online or off. They track and share products incessantly, inviting peers’ opinions and comments, and making known their own appreciation of the objects and services they discover in the world. As a result, the act of browsing without purchasing is more ...

Digital Trends

... million in funding acquired by Tastemade this past August. INTERNATIONAL RESTAURANT DISCOVERYDigital restaurant finders and guides exist for most major cities (or, at least, for their greater countries), but few apart from Yelp claim to factor in dining destinations worldwide. Yelp’s standing as a global leader may soon be challenged, however, as new platforms that prioritize restaurant discovery for international travelers above all are emerging. The restaurant guide ZOMATO, which has been in use ...

Social Studies

... Fashions, the blog chronicled the adventures of a fictional 19th-century Parisian named Jean-Paul Brunier in modern day Chicago. A complementary Twitter feed in Monsieur Brunier’s voice extended the narrative. SPARK COMPETITIVE CONVERSATIONThe Siemens Graduate Program recently launched a global recruitment campaign on Tumblr. Called The Manager’s Call, the platform aimed to spark debate around the future of work and business and career insights. Graduate Program participants could upload topical posts ...

Gender Worldwide

... Gender-relevant movements and societal trends from around the globe. SOUTH KOREA: FLOWER MEN South Korea is currently the biggest market for men’s skincare, with sales reaching $565 million in 2012. According to Euromoniter International, South Korea accounts for nearly 21% of global sales of men’s skincare (though China, currently ranked second, is expected to overtake the leading position this year). In South Korea, where idolized K-pop singers often sport and endorse beauty products, men are ...

Single Inclusive

... just 51% of adults today are married, and that 28% of all households now consist of only one person. Internationally, the trend is just as prevalent. According to research conducted by Euromonitor International, the number of people living alone globally has seen an 80% increase in the past 15 years; the nations with the fastest growth in one-person households are China, Brazil, and India. Outpacing the US in solo households, 34% of UK households have just one person, and in Stockholm, that number ...

Life Resume

... , the more opportunities they’ll enjoy. Social media has cemented the desire to have a wide range of experiences, by providing instant access to an ever widening breadth of people, places, experiences, and ideas. Perhaps as a result of this global mindset, Ys have come to realize that the trappings of traditional success—money, status, popularity, material possessions—don’t have the power to make them happy, at least not in isolation of a larger purpose. Having advanced the midlife crisis to quarter ...

Venture Consumers

... would-be shoppers for an e-commerce expansion into Canada.EDUCATIONPlanetary Resources is crowdfunding $1 million for a public access orbiting telescope whose missions will be chosen and directed by students across the country.VIDEO GAMEDoug TenNapel, the creator of famed ’90s Interplay game Earthworm Jim, funded new adventure video game Armikrog through Kickstarter donations from nostalgic gamers.CLOTHING LINEFormer EVP of Gap Global Design Patrick Robinson launched his clothing line PASKHO on ...