eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... connection to the “matchmaker” brand responsible for the friendship. When you live and breathe a brand, story-telling comes naturally. This is not a marketing strategy, it’s called being human. What I do as @DKNY PR GIRL is intuitive. I naturally gravitate toward sharing what I feel passionate about and venting about what I don’t. I wear the multiple hats of brand expert, fashion therapist, and a behind the scenes insider with secrets to share. In my own life, I’ve always been that kind of friend-the one ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... orchestrating mass marketing initiatives to forging more personal relationships with consumers and fans.With the ubiquity of social media, much of what young consumers have been sharing online in recent years has focused on presenting the best narrative of their lives, rather than reflecting an accurate depiction of who they are or what they really think. Now, Ys and Zs are seeking to present more honest versions of themselves online, giving digital connectivity the same authenticity and depth as that of ...
K-Pressure Sep 12, 2014 career education global local culture ... Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.South Korea’s postwar economic boom and rapid industrialization has been aided by the government’s heavy investment in its young population. Young people are understood to be of critical importance to the country’s future; in fact, they are its very foundation. As young South Koreans have risen to be among the top performing students on ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... derring-do have always been more prominent at the cinema than on the small screen. Now, no longer confined to tent-pole Hollywood fare, superheroes are saving the day—and, hopefully for networks, ratings—on television, too. Not only do superhero productions span multiple demographics and generations in terms of viewers, but they also have a tendency to engender an exceptionally active fan culture that bolsters organic awareness and marketing. NBCNBC is reviving Heroes for a 13-episode ...
Outer Limits Jun 04, 2014 media & entertainment movies music style TV ... demand, we’re seeing a surge in entertainment, fashion, and marketing that celebrates the subject. Landmarks in space exploration will continue to be major events in young consumers’ lives. And as video, photos, live streams, and calls from space become increasingly accessible, space as a subject and setting will inevitably become an ever-larger part of the cultural conversation. Brands that acknowledge this new frontier early on, whether via education and information, original content, products, or ...
POPscape May 30, 2014 media & entertainment magazines movies music TV ... —could be considered the more culturally resonant, and thus the more popular, of the two. Though we’ve known for some time that ratings and numbers don’t tell the whole story, it’s become increasingly evident that the process by which brands and media buyers review advertising and marketing opportunities is due for a critical reevaluation. Cultural relevance is more and more driven by quality over quantity, meaning niche, indie content can prove more meaningful than that with mass appeal. The newly ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... marketing involved running an ad alongside a competitor’s, or in the vicinity of a rival brand’s outpost. Mobile-enabled geoconquesting takes the tactic to a new height of real-time engagement. By creating a geo-fence, or a GPS-enabled boundary, around a nearby competitor’s location, brands can push promotions and deals to consumers in an effort to lure them out of the competition’s territory and into their own stores. The effort presents a somewhat more aggressive approach to beacon technology and ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... the Rubens House.PREPARING FOR BEACONS Consumers’ frequent in-store use of their mobile devices may suggest that they are ready and willing to participate in a location-based marketing ecosystem. But the concept of being so explicitly tracked and targeted is likely to prove a hard sell—unless brands are able to make it worth their while. Challenges to implementing Beacon strategy may include: Convincing consumers to opt in Before brands can demonstrate their worth to fans, they need to ask ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... storefront, advertising, labor, and distribution. But with the rise of e-commerce this retail hierarchy has collapsed. The Web has made it easier for individuals to be more than just consumers in the marketplace, providing platforms for funding, marketing, manufacturing, selling, and distributing pretty much anything one has to offer. As a result, we’re seeing the rise of a MEtail culture, in which every consumer can also be a merchant of tangible objects, services, content, or ideas. The Web is ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...
