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Macrotrends

10 Gender Takeaways

... Ys and Zs, gender equality is a given. While feminism as an ideology seems somewhat outdated to them, they are in strong support of women’s and LGBT rights and marriage equality, and they take it for granted that progress is being made in these categories. Making sure that everyone—regardless of sex, gender identity, race, or creed—is equally and fairly represented is of the utmost importance to these young consumers, and they will indiscriminately call out injustices and omissions when they see ...

Flair and Balanced

... , and it now carries ads from Hearst.Featuring headlines like “This Ex-Gay Survivor Had an Amazing Courtroom Message for LGBT Teens” and “This is How Bob Marley’s Pot Brand is Trailblazing the Cannabis Industry,” Mic says it reached an audience of 30 million in May, and 70% of readers were under age 35. This past spring, the four-year-old company announced $17 million in new funding, putting its total investment upward of $30 million. The team also hired the former executive editor of NPR News ...

Would You(th) Care For A Cause?

... causes or issues, if any, do you think are most important for brands to be involved in or take stand on?Please select up to five. Racism | Environment and climate change | Education | Mental health | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity ...

Gender Trends

... unconventional sitcom poised to give Seinfeldian, NYC humor a uniquely female perspective. LGBT YAGay characters have been featured in Young Adult literature for years, typically in specific regard to their experience of coming out. Lately, however, as LGBT characters are establishing a stronger presence across mainstream media, stories about gay teens are undergoing a shift. As reported in The Atlantic, YA novels are placing less emphasis on gay protagonists’ sexuality, and more on other facets of their ...

WELLth Investors

... that aid children and youth. To which of the following types of causes/charities, if any, do you donate time and/or money? Children/Youth | Animal rights | Education | Religion | Finding cures for diseases (e.g., cancer, AIDS) | Poverty/hunger | Human rights | The arts | Environment/clean water initiatives | Gender equality | Disaster relief | LGBT rights | Racism | Political | Violence | Reproductive rights/abortion | Drugs | International affairs ...

Variety Show

... ethnically/ racially diverse | Accurately reflects society | Portrays men realistically | Is more reflective of my life/lifestyle | Includes diverse body types | Portrays characters with physical and/or mental disabilities realistically | Includes LGBT themes/ characters | Includes sensitive male leads | Includes roles for older actors APPRECIATION OF DIVERSITYBecause many young adults in the U.S. and UK don’t believe entertainment brands are doing a good enough job of incorporating diversity and ...

Demo Real

... involvement. However, as with any effort, it must be reflective of the brand’s ethos. While most brands were heralded during the aforementioned event, some paradegoers were confused by Walmart’s presence and questioned if the float was an inauthentic gesture to try to appease LGBT consumers. Ultimately, when brands get involved with causes, it is important that this is done from a position of support and service (which will engender goodwill toward the brand) rather than in a way that is solely ...

GPS (Global Positioning Success)

... , which has made its members especially tolerant and accepting. These qualities are demonstrated in GYs’ support of LGBT rights, racial and gender equality, and religious freedoms and expression. As young consumers are leading the charge to secure rights and freedoms for people and groups they feel are in need of support, they expect brands to match their efforts. Companies that strive to create a more open and equal culture will earn the appreciation of this generation. Last year, Adidas celebrated ...

CHANGEables

... The popularity of causes can rise and fall, and as young people shift their attention from one to another, they rarely see the results of their efforts.Young people, in their generosity and open-mindedness, are constantly drawing attention to and elevating the importance of various causes and charitable organizations: 2014 was the year of ALS and the Ice Bucket Challenge, 2015 was the year of LGBT equality, and 2016 will undoubtedly have its own cause that captures the interest of youth. Every ...

Fear Factors

... affects their mental health and overall wellbeing. With the knowledge that Ys are trying to foster tech-life balance, brands can host activations that encourage consumers to put down their phones. STRESS OVER: THE STATE OF SOCIETYBeing black and LGBT, sometimes you still just don't know how the world looks at you. It's just a nerve wracking thing going outside sometimes and you never really know.DARON, 29, PAFor Ys, the state of the future has always felt unpredictable, and current geopolitical ...