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Macrotrends

Global Culture Marketing Tips

... feel that in the past year, it has become more important for brands to engage in popular culture. Below are takeaways and examples to guide your brand in participating in popular culture, from art and music to movies and gaming. - 1. Be Design-Forward. - Young people around the world are passionate about art/design, and seek to celebrate it in their everyday lives. To them, it's not enough to simply admire art from afar, but rather, they're looking to interact with it to showcase their ...

Culture First, Country Second

... If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.Today, any piece of popular culture, from music to fashion to art, is more important to a young person than the country from which it comes. If content is captivating, it will reach the youth audience no matter where they live; for example, TV shows from Turkey are gaining a strong youth audience in Latin ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Branding Trends

... shudder in front of an original Darth Vader suit.Seinfeld Museum Fans of Seinfeld could step into a re-creation of the character’s apartment via a pop-up tribute museum in NYC. Hosted by Hulu, which is now streaming Seinfeld to subscribers, the museum also featured the booth from the show’s iconic diner, props from notable episodes, and original scripts.Bob’s Burgers art exhibit The Belcher family was commemorated in a Bob's Burgers art exhibit on display at NYC’s Spoke Art gallery. The ...

The Freeform Movement

... walks and do freestyle paint/art and craft-type projects at home. I look for at-home, low-cost projects on Pinterest and blogs.LIZ, 34, MAEvidence of freeform play’s benefits is further incentivizing parents to support the movement. German psychologists found that individuals who were permitted to play freely as children went on to have better social success as adults, as it allowed them to develop the flexibility they needed to adapt to changing circumstances and environments. They also found ...

Free For All

... engaging in zone out content and activities—it’s also a time to engage in things that foster positive emotions to counteract the overwhelmingness and negativity youth experience when they reach the point of burnout. This often manifests itself through creativity. Around three in 10 Zs in the U.S. and UK, as well as one in five Ys in the U.S. and UK, work on passion projects (e.g., art, music) in their free time. For modern youth, investing themselves in an artistic endeavor can reinvigorate their ...

POP Trends

... primary source documents on which its reporting is based. Slate’s aptly named Explainer feature breaks down the main facts behind trending news stories and ideas. Mobile news app Circa aims to “atomize” stories into their core elements (e.g., facts, stats, and quotes), rather than merely summarizing. LONGFORM FIXATION It was once assumed that the “new, now, next” zeitgeist that embodied digital culture would make lengthy, magazine-style writing obsolete. But this once-threatened art form is actually ...

There's No Place Like Home(town)

... , home decor has seen this treatment as well, especially with the proliferation of prints and posters that map out geographic areas to which youth feel attached. Inviting people into their home and openly displaying these locations instills a sense of pride in youth, especially as they can recount anecdotes or personal flourishes when asked about the art. The practice of wearing one’s pride looked differently in the past, where people showed their allegiance to a specific location by sporting the ...

Global Food & Beverage Trends

... Macallan Rare Journey cocktail, the $95 price tag includes a VR journey along with the Scottish brand’s Rare Cask whiskey. Using an Oculus headset, the user travels to the U.S. forests where Macallan casks come from, southern Spain where the sherry that flavors the wood casks is made, and the 390-acre distillery in Scotland.Peroni At the 2017 House of Peroni, the beer brand’s annual showcase of fashion, film, art, and culture in London, visitors could sample cocktails while viewing VR ...

Origin Story

... , hit No. 7 on the U.S. album charts, which is the highest ever for a Korean act. K-pop has long been popular in other parts of the world, but its success in the U.S. is a major milestone.2 in 5 global youth like popular culture because it helps them feel more connected to other cultures/countries. BEST CULTURAL EXPERIENCEGlobal youth feel that the best ways to experience another country/culture is by trying its food/beverages (74%), listening to its music (71%), and exploring its art/design ...