150 results for '"books"'
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Macrotrends

Culture Spotlight On The UK

... In the UK, innovation drives culture, with new music genres, new video games, and new books winning young people’s attention.The UK is leading the way with gaming globally, giving rise to new music genres from the ground up, and is on the forefront of the sustainable fashion revolution.Country Strong: A Genre To Watch The country music genre that is so beloved in the U.S. is finally making a lasting impression on the UK. Country 2 Country, an annual country music festival that travels ...

Home & Away Work & Commuting Trends

... doing?U.S. Trendsetters A work trip | Sabbatical GETTING AROUNDMore than eight in 10 Trendsetters in the U.S. and UK prioritize their method of transportation based on time efficiency (i.e., least time spent commuting), their ability to relax, and finding the lowest cost. Another seven in 10 also place importance on the ability to get work done, to consume entertainment (e.g., podcasts, books), to get exercise, and to socialize with friends/co-workers.When choosing the method by which you most ...

Less Is Morality

... Moral messages are fading from media as young consumers enjoy debating issues and exploring moral ambiguity through entertainment. Much of the most popular entertainment among young consumers today doesn’t feature a moral message and also stands out for the level of vice on display. The wildly popular Game of Thrones has been singled out for the number of rape scenes (both the TV series and books). Empire centers around a drug lord turned music mogul and features plenty of sex, excess ...

Extracurriculars

... for self-improvement, nearly half use books and websites. Another third of U.S. and UK youth turn to online tutorials/classes, TV shows, blogs, and movies.Which of the following media, if any, do you use for motivation/inspiration for education/learning new skills?Please select all that apply. Books | Websites | Online tutorials/classes | TV shows | Blogs | Movies | Podcasts | Newspapers | Magazines | Email newsletters | Radio | Brands | Other media 8 in 10 Trendsetters agree what ...

Retail 2.0: Shopping As A Live Event

... known for the vast array of unconventional health and wellness products it champions. Its summit, In Goop Health, is an extension of the brand, with panels, fitness classes, energy workshops, and meditations. But, as with the site itself, retail plays a big part: the pop-up shop on site features everything from supplements to vibrators to beauty products to books (some of which are Goop-created products, while some are made by outside companies). The summit, which has been hosted in New York, Los ...

Family Ties

... relationships and their kids’ productivity, so it follows that many of their favorite ways to enjoy quality time are ones that allow their children to improve their health, expand their mind, and become more creative. While parents in both the U.S. and UK say that playing with their kids (66% and 62%, respectively) and watching TV and movies (58% and 54%, respectively) are the top ways in which they have quality family time, moms otherwise like to spend time outside or read books together. Dads, on the ...

Next Gen Brand Loyalty

... category, with more than half of Ys and Xers (56% and 52%, respectively) trying new options for restaurants, takeout, fast food, etc., along with 48% of Boomers and 42% of Zs. The majority of Ys also like to try a lot of different brands when it comes to accessories (51%), home décor/furniture (51%), groceries (50%), and traditional media (e.g., books, DVDs) (50%), indicating that they’re not a very brand loyal generation.Please indicate for each category whether you tend to buy the same brands or if ...

Global Analog Trends

... illuminate the lack of representation and hardships experienced by marginalized groups of people. Brands across all verticals are making the most of young people’s proclivity for printed magazines by creating publications that provide a form of offline entertainment that embody their company’s values. Many indie passion publications are more akin to coffee table books that readers want to keep and display in their homes or share on their social media feeds. Young people can derive pleasure from ...

Gender Flipping

... Tumblr was launched in reaction to the ridiculously contorted and hypersexualized “strong female superhero pose” common to most comic books. The Tumblr features fan art of the male comic book character Hawkeye, redrawn in sexually provocative poses typically limited to female characters. Fans of the movement have gone beyond the original mission, redrawing not just Hawkeye and other male characters in female poses, but also drawing female characters in the powerful stances usually reserved for their ...

Global TV Trends

... production of cult-themed content across multiple formats, including television, feature-length documentaries, films, podcasts, and books. For example, Emma Cline’s 2016 debut novel, The Girls, about a young girl’s experience in a murderous cult, was purchased by producer Scott Rudin who plans on turning the book plot into a film. This trend in cult-themed media is reflective of today’s culture wherein people are becoming more aware of how asymmetric power dynamics can lead to abuse and manipulation. The ...