55 results for '"branding"'
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Macrotrends

Debranded

... Conspicuously branded items were once coveted for their ability to denote that their bearer or wearer belonged to a particular brand tribe, and so possessed a particular style. But with the rise of extreme individualism, young consumers no longer want to be associated en masse with a predefined style or type; they no longer desire that brands define them. As a result, we’re seeing the decline of visible branding, and in its place a growing demand for Debranded goods and blank-slate styles ...

Would You(th) Care For A Cause?

... brands to enact the changes they wish to see in the world. This cohort views cause-driven brands as innovative because they grew up alongside the birth of cause-related branding, meaning they don’t take this type of action for granted. It follows that Ys believe in voting with their dollars, or using their patronage to enact change, and this means that on the flip side, the majority of Ys are ready and willing to pull support for brands that don’t espouse their same social causes and political ...

Green Rush

... are subtle branding, accessories that look like they could be Apple products, and sophisticated pharmacies selling baked goods that wouldn’t be out of place at a local farmer’s market. While legal marijuana is still in its infancy, it stands to mature into a meaningful consumer product category, particularly in the health space. Brands and marketers, in the ongoing quest for relevancy among discriminating Y consumers, need to make sure that their own views on and references to marijuana reflect ...

It's A Mall World After All

... ? Work on branding your mall as a unique destination that's regularly changing up its offerings and engaging with consumers.The overall goal for malls and department stores is to appeal to your specific customer base and get them to see your store as a place they want to spend time in and keep returning to; the more dynamic your layout and products are, the more they'll want to return. Modern shoppers want to be excited and surprised by retail experiences, so most importantly, be sure to create a ...

Sport The Look

... Branded athletic apparel and paraphernalia are poised to become the new athleisure as sports fans and non-fans alike increasingly embrace sports-related products.Recent years have seen a steady decline in conspicuous branding as youth continue to distance themselves from status symbols that overtly separate them from others. A community-oriented group, they’ve adopted a Debranded mindset, choosing logo-free goods and blank slate items that allow them to cultivate personal style without ...

Zconomy

... flexible and know how to best work within a system that has constantly evolving constraints (see Z DNA: Navigators), and therefore don’t fear being tied down by ownership. They have acquired impressive value manipulation acumen as a result of branding and marketing themselves on social media and feel confident in the application of these skills in other areas, including consumerism and finances. For instance, they know how to make themselves come across as funny, stylish, artistic, hip, or socially ...

The Hive Mind

... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...

Marketing Tips

... . Consider how your brand’s expertise and established position in the marketplace can help others improve society overall.  Sesame Venture Earlier this year, Sesame Workshop announced Sesame Ventures, an internal team that will work with venture capital firms to invest in startups that help kids. Along with financial backing, entrepreneurs in the program will be paired with Sesame executives as mentors and will have access to use Sesame Street characters and branding to help kids around the ...

High Society

... construct with these substances, which are being recognized more and more for their wellness properties. The rise of ready-to-drink CBD beverages is especially notable, as these drinks make it almost too easy for youth to get their daily dose of CBD without having to mess with measuring out tinctures or praying their CBD mascara gets absorbed transdermally. Brands like Recess and Dram Apothecary have led this charge, appealing to young consumers with their clean, aesthetically appealing branding and ...

ROI (Return On Image)

... think about how they’d tell their brand story if they could not use words—we call it ‘branding beyond words.’ Instagram gives marketers the opportunity to use imagery to communicate their most powerful brand messages in a way that resonates with an extremely engaged mobile audience. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKThe Power of the Profile Young people’s online reputations are of the utmost importance to them in their social media interactions. Older Ys, particularly ...