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Macrotrends

To Your Heart's Content

... YouTube has 2.3 million subscribers and hundreds of videos of a hydraulic press crushing everything from batteries and helmets to lamps and toy cars. Many of the videos have more than 1 million views. Slime has also exploded across social media platforms, with millions of videos of people poking, pulling, and cutting slime. The trend has created bona fide stars and even sparked a sold-out slime convention in Washington, D.C. Much of this contentless content falls into the category of ASMR, or ...

Healthography

... have a negative impact on their health since they relied on cars to get around. Ys, on the other hand, are proactively looking to reside in places that encourage and support their wellness. They’re gravitating toward living spaces that conform to and promote their individual versions of “healthy,” seeking out bikeable areas, buildings that focus on health amenities, and neighborhoods that prioritize healthy eating. BIKE-FRIENDLY COMMUNITIES Ys are notably less likely than previous generations to ...

Innovation Halo

... industries. Explore its recent initiatives in the past two years that help it stay innovative in young people's eyes. 2016: Domino's DXP (Delivery Expert) In 2016, 155 of the brand’s advanced delivery cars, DXP (Delivery Expert), hit the road. The vehicles contain warming ovens and storage areas for easy loading and unloading, and can carry up to 80 pizzas.2016: Zero-Click Ordering With the zero-click ordering system, hungry customers simply preload their preferred order into the Domino's app and then ...

Cultural Diplomats

... traveling the world as a life aspiration. In fact, GYs are the fastest-growing age segment in travel spending despite widespread economic uncertainty. They prioritize international travel above categories that previous generations held dear, like owning homes and cars, and their preferred style of travel is similarly unique, foregoing sun and surf vacations in favor of immersive cultural experiences and voluntourism expeditions. This shift reflects their desire to feel like locals rather than tourists ...

ReLuxe

... unique experiences and one-off items (for me, art or vintage bikes) rather than off-the-shelf 'it' bags and shiny cars. That's a good thing for local shops and creators.OSCAR, 25, UKTapping the Transformation EconomyThis shift begs the question, if Y luxury is inclusive, is it still technically a luxury? After all, luxury has historically had an element of exclusivity, and if lofty prices and a “you can’t sit with us” mentality no longer apply, how do brands understand the mindset of the Y luxury ...

Making A Living

... has the flexibility to work and live wherever he/she wants in the world can be just as accomplished as a CEO commanding the boardroom and living in a mansion in the suburbs—so long as each option aligns with what they want. This outlook will cause much disruption for brands; past generations have tended to trade up to nicer cars and homes as they progress in their careers and incomes, but Ys and Zs may not since many are content with what they have and aren't necessarily reaching for these ...

Retail 2.0: Tech-Based Commerce

... pick up their drinks when they get to the store. Such payment options allow customers to obtain the efficient service they desire at the simple touch of a button, as well as earn rewards for their patronage. Meanwhile, at WalMart and Target patrons can complete their shopping online and pick up their orders at the store—they don't even have to leave their cars. All of these options are a step toward mobile payment ubiquity: as more and more consumers realize the convenience of not having to ...

Marketing Tips

... with a partner doesn’t have to be bad. After a husband asks his wife to sign divorce papers, they reminisce about the good times they had together and realize how much they appreciate one another, reflecting the newfound maturity and optimistic outlook that youth have about breakups. Nissan’s ad “The Break Up” demonstrates how it’s necessary to end a relationship if it’s no longer what’s best for someone and encourages people to break up with petrol to use its electric cars instead. ...

NOwners

... , cross-category “subscription services” (like Netflix) which will allow members to regularly trade in or upgrade a company’s items. These and similar innovations will appeal to young consumers’ NOwner inclinations, without sacrificing brand recognition or loyalty. - BRAND-SPONSORED NOWNERSHIP - BMWBMW’s DriveNow car sharing program gives San Francisco residents access to a fleet of all-electric rental cars for one-way trips.GMGM is a major backer for the popular ride-share platform ...