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Macrotrends

The New Social Order

... influencers and note that even within the broad buckets, there are degrees of stratification. Celebrity endorsements are the most straightforward, although even that's become a bit more nuanced in the Instagram age, as everyone ranking from A-List to not-even-D-List can get paid to push products to their followers. Defining an influencer gets more complicated, especially since many traditional celebrities have become influencers, while influencers themselves have morphed into celebrities for Ys and Zs ...

Over The Influence

... terminal brain cancer and built a brand around a diet and lifestyle that she claimed had cured her cancer. But, as it turned out, she'd been lying about her diagnosis the entire time. This fraud was particularly dangerous because of the medical claims she was making. This continues to be an area that garners criticism, as some celebrities and influencers use their platforms to promote questionable products, particularly around dieting. The Kardashian-Jenner clan in particular has been on the receiving ...

Multigenerational Marketing Tips

... select all that apply. If it is relevant to me/my needs | If the ad is humorous | If it is from a brand I like | If it has great music | If it feels more like entertainment than an ad | If it is inspiring | If it teaches me something | If it has an emotional connection | If it includes detailed product information | If it references current events | If it includes celebrities/public figures I like | Other thing(s) | Nothing The majority of all four generations in ...

Alternative Education

... wrote that there is a darker underbelly to brand activism. It is clear to young consumers when celebrities, influencers, and brands are being ingenuine in their alignment to a cause. We saw this most recently with Jameela Jamil when it was announced that she will be starring on a new competition show that will focus on modern-day ball culture to which there was backlash since she was believed to be straight. Jameela soon followed up with a tweet proclaiming that she is actually queer, which came off ...

Global Analog Trends

... mediums is reflected in global popular culture. For example, Netflix’s hit series 13 Reasons Why utilized two different analog mediums to drive the show’s plots; season one featured cassette tapes while season two employed the use of Polaroids. The use of analog mediums and devices is also prevalent among celebrities who help set the standards of what’s cool for today’s youth, and these days, retro is in. Young people, many of whom did not grow up on analog entertainment, are seeking out these mediums ...

Culture Spotlight On China

... , Supreme, and Vetements, which are now household names in the country. These brands could be seen repped by the four judges of the show, all who came to the project with fame and a strong fan following. Outside of the show, Chinese celebrities and key opinion leaders (KOLS)—known as influencers in other parts of the world—are also impacting the popularity of streetwear; such figures frequently don these trendy styles, and modern youth in China are eager to follow their lead ...

R&R (Rest & Replay)

... distraction to ease one's mind without keeping them so entertained they want to stay awake. Meanwhile, meditation app Calm has added Sleep Stories—recordings of tales that combine music, sound effects, and soothing voices to help adults drift off more easily. The app offers 23 stories narrated by celebrities; most are original works, while others are slow-tempo recordings of classic children’s novels. As the market for sleep-inducing products and services grows, it's no surprise that sleep-aiding ...

Z Marketing Tips

... stars, Zs feel these individuals are just as interesting and influential as traditional Hollywood celebrities. In fact, they often have a stronger admiration for YouTube, Vine, and Instagram personalities since their generation has elevated them to celebrity status. Despite achieving fame, these people seem authentic and approachable, giving fans and followers a glimpse into their lives. Indeed, six in 10 Zs say they like YouTube celebrities because they seem like regular people, just like them ...

To Your Heart's Content

... emotional and mental burnout. Around half of youth in the U.S. and UK (49% and 45%, respectively) watch TV/movies when they feel stressed or overwhelmed. Ross and Nosrat have become celebrities not only because they provide valuable instruction but because of their positive attitude, enthusiasm for life, and message of inclusivity. This is mirrored in other shows like Queer Eye and The Great British Baking Show. Queer Eye, a Netflix reboot of the early aughts version, is a makeover show infused with ...

There's No Place Like Home(town)

... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...