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Macrotrends

The Path

... ” altogether. The following milestones are ordered according to respondents’ overall preferences, which reflect their new perspective on what it means to be an adult: Go To College Today’s teens still plan to go to college, despite the expense and the media’s focus on the “no college” movement. In fact, only 16% of 14- to 18-year-olds say they don’t want to attend college or are undecided, whereas two-thirds of teen Zs (66%) feel you need a college degree in order to be successful. They still view this ...

The Malevolution

... overcame men academically, professionally, and personally—a trend that continues today. U.S. Census Bureau analysis from 2017 shows that nearly 60% of all college students are women, demonstrating a growing gender gap in higher education, the traditional gateway to higher paying jobs. As more young women have obtained college degrees, delayed having children, and joined the workforce over the past few decades, they’re beginning to edge out Millennial men for these better-paying jobs. As a result ...

Build Your Own Career

... lower title or salary if it allows for the transition they seek. Youth aren’t as apt to stay at one company as long as previous generations. According to a LinkedIn study, Ys, on average, switch jobs four times in their first 10 years out of college/university, which is twice as often as Gen Xers did. When considering how many years they would work for the same company in one stretch, 22% of youth would stay five years or less, but 40% would be willing to stay indefinitely. Ys in general are ...

The Generational Manifesto

... college, Gen Ys are delaying or opting out of marriage and parenthood, Gen Xers aren't preparing for retirement at the same rate as their predecessors, and Baby Boomers are reinventing what it means to be “old" as people are living longer than ever before. Understanding each generation, from how they look at the world to their motivations to their concerns, is key for brands to achieve relevancy and anticipate consumer behavior.How We Define GenerationsCassandra defines generations based on six key ...

Extracurriculars

... question the value of college as they gravitate towards Experience > Education, and as Zs are watching Ys take a self-directed approach to their careers by job-hopping, creating hybrid roles, and obtaining a large range of skills to help them develop their perfectly customized career path, they see no reason why they shouldn't design their own learning path as well. Leaders in global education like South Korea are already pushing for a more forward-thinking, custom approach with after-school ...

(Gender) Role Playing

... activist and advice columnist Dan Savage, contend that whoever initiates the date should pay, as it eliminates confusion for gay and straight couples alike. This will likely become the common system for both sexes as gender roles continue to fade. Young women are now more likely to graduate from college than are young men, and it’s having a considerable impact on their love lives. Romantic challenges facing youth are not solely driven by social shifts, but by economic shifts as well. The emergence of ...

Fanning Out

... -year-old man complained, “[The college football championship game this year] was the longest game I’ve ever watched. I think it was four hours because every catch was challenged." Some sports institutions are updating their practices to address such grievances, but many are choosing to stick with models that benefit brands rather than viewers. It’s a move that could lead to the eventual downfall of traditional sports telecasts, because young viewers are going elsewhere. The second screens they ...

All In Good Time

... helping young adults feel like they “have it all.” Each of these aspirations is more important to young women than to young men. Other traditional “having it all” factors such as having a college education, having children, and getting married are becoming less important for younger generations: only about four in 10 young adults say they personally need to do these things in order to make their life feel complete. Which of the following, if any, do you feel you personally need in order to “have it ...

Marketing Tips For Engaging Modern Parents

... , caring, and connected with their kids, taking on numerous family responsibilities and even being the lead parent. Those who present such depictions will resonate with both moms and dads and provide more role models for fathers. Chase As part of its Mastery 2.0 campaign, Chase released an ad called “College Savings With Fairy Dadmother,” which shows a father being a highly involved parent and dressing up to make his daughter’s day. The spot asserts that parents should also help make their kids’ days ...

Gaming The System

... ;ranging from U.C. Irvine to Robert Morris University—offer video gaming as a varsity sport, with many also providing scholarships for players. Many university-sponsored gaming programs are also popping up around Europe and Australia. In addition, brands and game makers are likewise providing scholarships and grants for players. Beyond using one’s gaming skill to pay for a college diploma, it can also pay directly. A growing number of gamers are forming teams and entering competitions that offer ...