Play The Game Mar 15, 2017 community play sports ... and 71% in the U.S.) wish there were more opportunities to start playing a new sport. Brands can host community events and pickup games and create pop-up facilities for young people of various skill levels and athletic abilities to play different sports without forcing them to commit to a team or invest in lessons or equipment. In doing so, they should specifically acknowledge when they offer games for people with little to no experience to ensure that all feel included. As the ability to play ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... market.In fact, this move towards weCommerce stands to influence further evolvement of the sharing economy. After all, it’s not that young people want to live monastically, it’s that they seek to adhere to financial strategies that give them both the biggest return on their investments and the greatest flexibility. Right now, weCommerce tactics are rising to the forefront of such strategies. Much of the appeal of the widely touted sharing economy lays in its emphasis on community, a concept revered by ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... increasingly looking to consumer brands to supplement such places, providing quiet areas where they can work comfortably and feel connected to the surrounding community. Starbucks is beginning to address young people’s desire for extra office space by actively encouraging visitors to regard its cafés as such; earlier this year, it teamed up with Microsoft Office on a feature for people to schedule coffee meetings at its locations straight through their inbox. Meanwhile, as more and more retailers ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... in history, stores and shopping areas served as the heart of a community. They were destinations where visitors felt more tapped into society, picking up local news and gossip while also purchasing products. Fast forward to modern times when many malls are built on the outskirts of town, and the interaction between salespeople and shoppers has been reduced to a mere financial transaction with sales associates focused on meeting daily revenue goals and customers so engrossed in their phones that ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... time on digital devices may not be beneficial to them. Of late, they’re making an effort to spend less time online and more time immersed in the real world. They’re beginning to recognize that while digital experiences can connect them to the wider world, they’re not replacing the person-to-person connections they crave. As a generation predicated on being team-oriented and collaborative, they’re increasingly seeking new sources of community in response to the lack of human connection they ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... acquiring products and services to being more about the experience formed around the acquisition of those products and services. Even when young people make a purchase, it's based around a deeper feeling of fulfillment; the particular item or access they’ll gain from their transaction is just one small part of the larger experience. The modern version of retail is focused on finding connectedness, meaning that community reigns supreme over commerce and is key reason that young consumers will choose to ...
Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... [marching, protesting] in their community. I think it's good to talk about these issues. TYSON, 17, CAOne reason young people are feeling motivated to take action offline is because they realize that this is a particularly tumultuous time in the world. They frequently hear or read about horrific events—from ISIS attacks to police brutality to acts of racism or sexism—and seeing this particularly bleak state of affairs has led them to feel a need to do something about such ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... HORTONS Canadian chain Tim Hortons asked consumers to share their acts of kindness on social media with the hashtag #WarmWishes. It also transformed its Grimsby, Ontario location into a House of Warm Wishes, where patrons could request good deeds on behalf of the community, and Tim Hortons would work to bring them to life.CANADIAN TIRE For Canadian Tire’s Shovel It Forward campaign, the brand surprised people in eight communities across the country with a shoveled driveway and a free shovel ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... “make it” in the city of their choosing but rather as a proactive tactic to find the locale that offers them the best chance to attain the lifestyle they seek. Ys in adulthood have learned to be opportunity nomads; coming of age in an uncertain economic time with an undefined future, they have become highly flexible in order to make the most of the situations that present themselves.While some Ys will choose to take the practical, more secure path and settle in a community to build a home life and ...