Involvement In Social Causes Mar 19, 2016 ... charitable organization | Participating in an event for a cause (e.g., Walk For A Cure) | Attending an event or benefit for a cause | Going on a volunteer trip (e.g., rebuilding houses in New Orleans) | Buying a product that donates goods or a portion of the proceeds to a cause | Adopting certain behaviors (e.g., recycling, not eating meat) | Donating money to a charitable crowdfunding campaign (e.g., Indiegogo) | Signing a petition | Getting others to sign a petition | Sharing information on ...
Marketing & Advertising Nov 19, 2016 ... live events (e.g., House of Vans) | Entertainment content that I can remix on my own | Packaging that doubles as entertainment | Podcasts | Art installations | Curated playlists | Branded magazines More than a quarter of Trendsetters have participated in a crowdfunding campaign to support the creation of a new entertainment property.BRAND INVOLVEMENTYoung adults, especially Trendsetters, like when brands get involved with entertainment, for example by sponsoring events and ...
Consumed Consumer (Continued) Mar 25, 2014 ... register | Supported a cause on Facebook/Twitter (e.g., liked or followed a cause or organization) | Bought an organic clothing product | Donated to a crowdfunding campaign (e.g., via Kickstarter, IndieGoGo, etc.) | Made a loan to an entrepreneur through a microfinance company (e.g., Kiva) 43% of shoppers say the causes they support help them express who they are 1 out of 4 say they feel guilty buying brands that aren't environmentally friendlyBRAND GUILT Animal testing and a lack of transparency ...
