Debranded Oct 05, 2015 ... definitively shifted. Young consumers continue to rely on brand names for consistency and quality, but they no longer use brands as a means to classify who they are. As boundary-pushing, attention-seeking Xstreamists (Cassandra, Winter/Spring 2013), they aim to express their individuality through curation, customization, and a mix-and-match mentality. They don’t want to be associated with brands that suffocate their own style or that carry too much visual baggage. What they’re looking for, instead, are ...
Future Of Entertainment Sep 14, 2018 ... penchant for customization with the creation of customized headphones and car radios. As young people have come to expect customization in every area of their lives, from beauty/grooming products to food/beverage, it's only fitting that such is available in the music realm, too. Meanwhile, other brands are building upon the connection between music and the mind by creating apps, services, and hardware that use music to enhance or alter one’s mood. Youth around the world regard music as the most ...
Culture Spotlight On Australia Jun 18, 2018 ... extra hip if they have a monogram or personal touch added to them by their new owners. This trend is seen as the new family crest and has a classist aspect to it, as a unique piece of clothing is seen as more impressive—and admittedly more expensive—than something mass-produced. Australian customization brands like Mon Purse and The Daily Edit have seen their success in their native country translate into similar popularity in the U.S. and UK. Customized jackets from designers Jennifer ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... want personally that fits their own definition of happiness. As Ys and Zs prioritize customization and individuality in everything they do, they refuse to follow a prescribed model as the basis of their lives. Given their open-minded outlook, they consider options outside of the norm to be more acceptable than did their predecessors, while their tendency to challenge the status quo is prompting them to create new, nontraditional outlets to obtain employment, money, and a place to call home. Today's ...
Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... moral messages. They may make it so obvious that it becomes a joke or so insensitive that the moral standpoint they hold is unclear. It is nice to see programmes released to reduce tensions in society by inspiring thought. ZOE, 18, UKAs youth are encouraged to think differently, they’re approaching entertainment with this same fresh viewpoint. They seek customization in all areas of their lives, and dictatorial moral messages, which suggest one “right way” of doing things for all, no ...
Stick It Dec 11, 2013 communication media & entertainment messaging mobile ... counterparts; many sticker packages depict young people’s favorite characters, TV shows and movies, franchises, and brands. As such, they offer more customization in messaging than do emojis. Users can mix-and-match their sticker sets to find the images that most appeal to them and their friends. Given the rapid growth of stickers and the success of many apps that feature them, brands would be wise to consider creating stickers that reflect their products, spokespeople, and overall brand personality. While ...
The Gig Is Up Sep 20, 2017 career freelance ... Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.As youth continue to desire customization and flexibility in all aspects of their lives, they’re choosing jobs that accommodate their versatile schedules and desire for freedom by participating in the gig economy. Rather than committing to a traditional 9-to-5 job, members of the gig economy are picking and choosing short-term freelance and ...
Pop In Jun 21, 2018 ... alignment with content by physically standing alongside it or appearing in it. They're embracing activations and tools that allow them to put a photo, video, or avatar of themselves onto an asset from popular culture and make it truly their own, which is also reflective of their penchant for customization. Entertainment creators, as well as brands across all categories, stand to benefit from young consumers' desire to Pop In their creations since becoming part of a work inevitably makes fans feel more ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... concept of spirituality is more flexible, and more closely mirrors the customization-oriented mindset so prevalent among today’s young adults, half of Ys (52%) agree that spirituality is the new religion, and so they are picking and choosing the elements of religion that align with their own belief systems as they embark on their respective journeys towards personal transformation. “Religion” has become somewhat of a polarizing word, one that some now more closely associate with religious radicals ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... wait overnight or even a couple days.Feedback To stay on top of budgeting with every purchase, the Feedback card shows consumers their account balance every time they swipe. Users link the card to their phone to connect bank accounts, and can set budgets for daily, weekly, and monthly spending that can be displayed on the face of the card with a press of a button.Hoot The Hoot debit card emphasizes customization by featuring a small screen that is connected via Bluetooth to a consumer’s ...
