41 results for '"dads"'
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Macrotrends

Parenting In Partnership

... Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.Gen Y is redefining adulthood, and one of the key ways in which they are doing so is by leveraging their friend groups as a primary support network. They’re living with roommates longer, they’re turning to friends for career advice, and they’re even asking for friends’ approval on their choice of partner or spouse. Friends have taken on new roles in Ys' adult lives, and ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...

Mom Focus

... to simply play the role of breadwinner, they are contributing more time and effort to their families than ever before. Women concur; 63% percent of moms agree that today’s dads are doing more as parents than did previous generations. They are sharing household responsibilities and taking on a more involved (and emotional) approach to parenting, as well. This new generation of dads is incredibly engaged and invested in their children and their family lives, yet many feel that marketers have failed ...

Men Today

... . Understanding men’s modern concerns will help brands to anticipate this gender’s unique needs, particularly in terms of how best to provide guidance on navigating modern masculinity. new, dadThe parental role of men has drastically changed in recent years. Over the past decade, the number of men who have left the workforce to become full-time stay-at-home dads more than doubled (to 176K in 2011), and the New America Foundation recently reported that 30% of men in dual-income households classify ...

Parental Advisory

... their kids out of the fun either. It’s not uncommon to see moms and dads shaking their booties with toddlers in tow.STARBUCKS When young adults become parents, they often feel they have to give up some of their favorite things (see Identity Theft). Their local coffee shop feels less inviting because they worry they’ll disturb other patrons if their child cries. Starbucks UK wants parents to feel welcome and supported, so it trained staff at all locations on how to be helpful to moms and dads  ...

Fempowerment

... see men and women as being equals in society. They espouse feminist ideas, seeing nothing wrong with women being the primary earners in a household, agreeing with the notion that men can be stay-at-home dads, and believing that girls can play traditionally male sports. Girls and teens feel even more strongly about these points than do their counterparts. Which of the following statements, if any, do you agree with? I think it's okay if women are the primary money earners in a household | I see ...

Shop Right

... parent alike. In addition to groceries, the stores offer fun attractions like a petting zoo, animatronic performing critters, and free ice cream. 30% of U.S. parents and 21% of those in the UK have an Amazon Prime membership.SIMPLICITY SHOPPINGReflecting their desire for optimization, parents, especially those in the U.S., want shopping to be as simplified as possible. This is even more important for moms than for dads. In fact, 44% percent of U.S. parents and 33% of those in the UK tend to buy ...

Mind The Gap

... raise boys and girls the same way; this is especially true for moms. Another 31% of parents in both countries want to teach their child about the realities of gender inequality. Indicative of the growing gender neutral movement, about four in 10 parents do not restrict their child to clothes or toys that are specific to their child’s gender, with moms being more likely than dads not to impose such restrictions. Which of the following, if any, are true for you?Please select all that apply. I do ...

10 Gender Takeaways

... , despite their heightened role in parenting and household responsibilities, are continually excluded from ads that might otherwise appeal to them as dads and husbands. But women, too, feel alienated and left out when a product they might be interested in fails to address them. Brands, especially those in categories that have traditionally targeted a single gender, must begin to make an effort to feature both genders, even if just in supporting roles. The attempt will go a long way in appealing to every ...

Breaking Bad

... : Continued Featuring Gay Couples Following its breakthrough spot in 1994, IKEA continued celebrating gay couples in its marketing around the world to further promote inclusivity. For instance, in 2002, the brand released a print ad in The Netherlands, featuring a little girl and her two dads, as one kisses the other one on the cheek. 2006: Celebrated Interracial Gay Couples IKEA helped further eradicate the stigma around gay couples while also celebrating interracial relationships in the spot "Living ...