Culture Spotlight On Nigeria Jun 10, 2018 ... outbreak and other serious issues affecting the country. Game creators feel that there's no shortage of games with English storylines, but they want to make ones from a Nigerian perspective that can also spread the country's culture to other regions. Meanwhile, as Nigerian game companies face much financial pressure to compete with global hits, they're increasingly striking deals with telecom companies across the continent for distribution. Mobile phone users pay a subscription fee to have ...
Find Your Place Dec 17, 2018 ... certain areas and/or taking on other responsibilities to fulfill their passion for travel. Young generations' ability to travel more frequently than past generations of young adults is also because they're jumping at good deals when they arise. As they're increasingly On The (Im)pulse with travel booking, it becomes easier and more affordable to travel, causing them to go beyond their pre-planned trips throughout the year. Young consumers are so frequently caught up in the excitement of travel and the ...
Influencer Marketing Tips Dec 10, 2019 ... , you’ll stay ahead of the legal ramifications of not including #ad, but more importantly it will convey transparency to followers, which will in turn establish brand-influencer trust. Take Inspiration From Doux Eyelashes: According to The Atlantic, Jason Wong, founder of eyelash company Doux Lashes, once hired an influencer to promote a Doux Lash product before finding out that all of her other purported brand deals were fake. Now he cross-references all potential influencer partners, even going so ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.Growing worry about the effect of showrooming on brick-and-mortars’ bottom line has brands searching for new ways to incentivize and enhance in-store shopping. Beacons—Bluetooth-enabled transmitters that relay a signal to identify the location of nearby mobile devices—may soon provide the path. Once a consumer has opted into Beacon technology and ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... consensus among youth today is that the push to buy has gone too far. In fact, 74% of youth in the U.S. and 70% in the UK believe that the culture in their country has become too consumerist. We saw this movement begin with the death of daily deals over the past few years, as people realized they didn’t need to avail themselves voluntarily for purchases they wouldn’t otherwise know they “wanted.” While some are using ad-blocking browser extensions and tools like UnRoll.Me to further minimize ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... , such as going to a bar or brunch, is starting to feel average and less special to young generations who are regularly chasing the next high in their get-togethers with friends. However, despite modern resources making it more accessible and affordable than ever to have adventures, and youth's knack for finding the best deals and even free experiences, it's not realistic from a financial standpoint, let alone a logistical one, to be embarking on excursions or doing distinct activities all the ...
Some Other Time Dec 10, 2017 technology apps friends social media ... and seamless to connect with friends when it’s convenient.Young people now consider it rude to expect an immediate response to messages or to pester friends asking why they aren’t replying. Don’t make this mistake in your marketing by forcing young people to respond to deals and sales immediately, and don’t nag them with repeated messages trying to compel their attention. 56% of youth in the UK and 52% of youth in the U.S. feel guilty when they don’t respond right away to their friends on digital ...
Side Buy Side Dec 12, 2017 marketing social life friends ... consider it a responsibility of modern friendship to inform their friends of money saving strategies, so by sharing deals, promo codes, and referrals, they're influencing their friends' purchase decisions. Based on these tendencies, it's no surprise that nearly half of Trendsetters in both countries have tried a new brand because a friend told them to, and nearly four in 10 Trendsetters have changed brands because a friend introduced them to something new. It's significant to note that these ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... people’s MEtail tendencies will allow brands to innovate from the bottom up. While the notion of collaborating with potential competition may seem threatening, it nonetheless presents brands with new and valuable opportunities: to work with creative individuals, to build meaningful relationships with potential consumers, and to bring much-desired variety to their own product and service offerings. WHERE TO SELL PRODUCTS THAT YOU... - MAKE - Shoppe, an e-commerce platform launched by local deals ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... on the rich user engagement factor of social photo streams but with a DIY retail bent. Members open their own shops and can then follow friends and other retailers whose style they admire. Though the opportunity to score deals on secondhand goods is the app’s hook, its team has found that users are nearly as likely to engage with Depop just for the fun of browsing, even if they have no intent to actually make a purchase.GrailedArun Gupta, the Gen Y founder of Grailed ...
