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Macrotrends

DND (Do Not Distress)

... friends' stories before they expire, ensuring they don't break their Snapchat streaks, or scrolling back in time to make sure they liked their closest friends' photos in the infinite stream of content. Much in the way young people experience entertainment debt with a queue full of content they want to watch (Cassandra Fall/Winter 2012, The Debt Crisis), they're also experiencing social debt, as they're trying to engage with their friends across various social platforms and methods of communication ...

No Kid(ding)

... the same way that Ys’ financial circumstances have caused them to forego typical markers of growing up and symbols of success, raising kids is sometimes viewed as an expense that they cannot afford. Having reached adulthood during the Recession, Ys were saddled with debt and delayed in entering the workforce. During this much discussed period, they’ve struggled to save up enough money to start a family, and by the time women reach their prime childbearing years, many aren’t financially secure ...

To Your Heart's Content

... ' narration was even repurposed on the Calm meditation app, with Mental Floss noting its place in the ASMR community. ONLY POSITIVITYIn addition to offering tips on cooking, cleaning, and painting, one thing many of these shows have in common is their uplifting message. With everything going on in the world—from climate change and unemployment to gun violence and student loan debt—Ys and Zs are reaching for entertainment that makes them feel good about life and that helps them counteract their ...

The Path

... choice, but rather a result of extenuating circumstances that are forcing them to adjust their aspirations accordingly. By and large, the nuances of their maturity markers are tied to their unique financial circumstances. Having come of age during and in the wake of the Recession, many traditional milestones have been delayed or have become unachievable. Student loan debt and stunted income growth are significant factors driving their Off-Roading style of adulthood. While they are victims of the ...

For Love And Money

... student loan debt in history. By and large, paying for college has been the biggest investment of their lives—one they’ve yet to see a return on. Now that the economy is recovering, both younger and older Ys are employing strategies to diminish debt and get on track financially (see Dollars And Sense). The younger among them are maximizing their investment in higher education by reducing their reliance on student loans and adopting a more financially driven approach to the career paths they choose ...

Self Made Marketing Tips

... amassed. MassMutual MassMutual's "Live Mutual" campaign accurately depicts a segment of 18- to 34-year-olds who live at home with their parents because they're saddled with debt and faced with a high cost of living they cannot afford. The insurance company notes that this shouldn't be a source of shame in today's financial circumstances, and it's okay to depend on each other sometimes in order to move forward. - 3. Depict their modern home preferences. - Young adults are embracing non-traditional ...

Extracurriculars

... types including blog posts, infographics, and listicles on an array of topics including saving, spending, and debt management. - ALT-ED PLATFORMS - These platforms are reinventing the private tutor model, offering custom educational services that resonate with digital denizens. AltSchool Education startup AltSchool, known for its micro-schools and personalized learning platform, has started working with public school partners. The small pilot programs at California school districts Arcadia Unified ...

ReLuxe

... Range Rover from Uber Black. The high barrier to entry no longer exists. Such shifts were born out of necessity; the economic downturn hit while most Ys were in college or entering the job market, turning what should have been a period of income growth into one of debt accumulation. Ys have the highest levels of student loan debt in history, which has made valuing traditional luxury products not only less possible, but in turn, less culturally relevant. These financial frets are a major  ...

R&R (Rest & Replay)

... ;installation using sound to elicit ASMR.Young generations are driving the demand to Rest & Replay (R&R) as they're experiencing unprecedented rates of anxiety. The Global Wellness Institute even dubs Millennials the "Anxious Generation," given the circumstances in which they've entered adulthood. Between the Great Recession crippling their employment opportunities as they were looking to enter their careers and rising student debt and property prices, they've only known an adulthood in which they feel far ...

The New Friend Zone

... group. In cities where rent is high, it’s also becoming more common for couples to share their apartment with a friend or roommate to help with costs, as many of them are struggling with debt and looking for ways to offset it. Young people’s willingness to incorporate friends into their relationships makes sense given the role that friends play in securing those relationships; 49% of global youth have met a potential romantic partner through friends—their top way of doing so, even more than ...