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Macrotrends

Global Culture Marketing Tips

... feel that in the past year, it has become more important for brands to engage in popular culture. Below are takeaways and examples to guide your brand in participating in popular culture, from art and music to movies and gaming. - 1. Be Design-Forward. - Young people around the world are passionate about art/design, and seek to celebrate it in their everyday lives. To them, it's not enough to simply admire art from afar, but rather, they're looking to interact with it to showcase their ...

Future Of Fashion & Retail

... fabrication and forgoing stitching entirely for both aesthetic and functional reasons. Not only does glue leave constructed clothing with lighter, smoother seams, it was used to design a Patagonia garment that was completely waterproof due to not having stitch-induced puncture holes.Food Crop Waste New-materials startup Circular Systems converts natural waste fibers into scalable materials that can be used to design clothing. Circular Systems takes food crop waste—such as banana peels, pineapple ...

Culture Spotlight On South Africa

... brand Prime Obsession. The company began when the pair were interior design students at the University of Johannesburg and posted social media content reflecting this style. Prime Obsession has taken off rapidly, with media outlets including Vogue crediting them for ushering in the country's new design scene. Prime Obsession has started to receive international attention, having recently collaborated with Calvin Klein and Woolworths, and is poised for continued success; the duo ...

Need For Speed

... adapting to this expectation for frictionless experiences. In recent decades, fast fashion retailers have initiated a paradigm shift that has placed a particular emphasis on speed at every juncture of fashion’s design-to-store cycle and pressured brands across all industries and tiers to implement ways to hasten the pace of shopping. This has given rise to the hybridization of e-commerce and brick-and-mortar shopping via the “click and collect” approach, which reduces the amount of time shoppers need ...

Culture Spotlight On China

... | I Get Inspiration From This Category On Social Media | I Am Interested In Learning More About This Category | I Do Not Follow This Category One in three Chinese women go to salons/spas for beauty/grooming treatments.Over half of youth in China see different categories of popular culture becoming more intertwined (e.g., politics and sports, food and art).ART & DESIGN IN CHINANearly three in four of China’s youth prefer to attend an interactive art/design experience rather than an ...

State Of The Art

... the Renaissance and more recently in the Art Nouveau era when creatives looked to biology and nature for inspiration. Indeed, some feel that modern graphic design is just as much a scientific methodology as an art, and certainly leverages technology to convey a powerful visual language. Alongside this evolution, the mediums artists utilize have changed according to cultural needs. Just as a designer would view Adobe Illustrator as an indispensable tool, A.I. is becoming as integral to art and ...

Global Fashion & Style Trends

... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Gen Z Global Trends

... , Guangdong Province, which is also home to hundreds of remote-control toy manufacturers. There, China is shaping its own technical advantage in remote-control toys thanks to computer-aided design and production, as well as integration with new acoustic and opto-electronic technologies. Brands will need to keep these shifts and preferences in mind when marketing to Chinese children or expanding into this space. - DENMARK: HAILING HYGGE - For young Danish consumers, coziness is king. Associated with ...

Culture First, Country Second

... any country, from fashion, to music, to art/design, should be available for anyone to appreciate and incorporate into their cultural diet, as well as build on it. With this "open source" outlook, they want culture to be shared so that everyone can help it grow and evolve. For instance, young people don't see it as "Chinese music," but rather "music from China," so they don't see a problem in wanting to embrace it and incorporate it into their daily lives. Consider the current Korean wave of ...