61 results for '"e-commerce"'
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Macrotrends

Fauxsumerism

... consumerism isn’t just about consuming; rather, it’s about the experience of and interaction with products. Gens Y and Z shop without feeling any need or compulsion to buy. Browsing (both online and off), trying and testing, pinning, wishlisting, and happening upon covetable products are enjoyable acts in and of themselves—they don’t require the “validation” of a purchase. In this sense, e-commerce has become its own form of entertainment. Browsing products on favorite sites and apps, discovery platforms ...

Global Influencer Trends

... followers and provide a more authentic way for brands to enter the Chinese market, particularly on Little Red Book, a massive Chinese e-commerce site. - Brazil: Influencers Take a Hit from Hidden Likes - Brazil was one of the early countries where Instagram tested hiding likes. A study by HypeAuditor found that influencers across the board saw some reduction in the number of likes when they were hidden. However, influencers in Brazil with more than 20,000 followers saw the most dramatic drop in likes ...

Culture Spotlight On China

... . Meanwhile, China-based company Yoho! is helping drive the streetwear boom; as part e-commerce, part publishing, and part events business, it's helping spread hip-hop lifestyle from a multi-tiered perspective and creating a sense of community in the process. New entrants to this category are rapidly emerging, including Sankuanz and OKOKOK, while collaborations between luxury brands and streetwear companies are succeeding for combining youth's enthusiasm for heritage with new, hip ...

Retail 2.0: Tech-Based Commerce

... Little Red Book, began as a sort of travel diary for social networking—a way for users (primarily women) to share photos of places they'd visited, things they'd bought overseas, and beauty items that were hard to find in China. Eventually it expanded into e-commerce, actually selling the items that were pictured. Today it has over 100 million users and is even expanding into offline sales: it recently opened a brick-and-mortar store in Shanghai.Google LensThe tech giant added this feature to ...

Global Fashion & Style Trends

... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...

Need For Speed

... adapting to this expectation for frictionless experiences. In recent decades, fast fashion retailers have initiated a paradigm shift that has placed a particular emphasis on speed at every juncture of fashion’s design-to-store cycle and pressured brands across all industries and tiers to implement ways to hasten the pace of shopping. This has given rise to the hybridization of e-commerce and brick-and-mortar shopping via the “click and collect” approach, which reduces the amount of time shoppers need ...

Gen Z Global Trends

... appetite for digital payments, disrupting long-held traditions of favoring cash. According to a recent survey, 93% of Indians use their credit cards for discretionary spends like shopping across categories, both on e-commerce portals and at brick-and-mortar stores. As Indian Zs grow up in an environment that celebrates the convenience of cashless payments, companies have a huge opportunity to build brand loyalty.  - MEXICO: MAKER MOUNTAIN - Mexican Zs are growing up with one of the world’s ...

Try Before You Buy

... obtain feedback and even more purchase assurance. As a testament to this technology’s entrance into the mainstream, eBay recently acquired 3-D clothing simulator PhiSix to let shoppers virtually try on apparel. At the same time, e-commerce companies are allowing shoppers to receive products for free to try on in the comfort of their homes. This method lets individuals take the time to make an informed decision before keeping and purchasing items they like. As young consumers are hesitant to commit to ...

Storefront Extensions

... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...

Inside Out

... the first brand, Nike is the first major household brand to create a sports hijab specifically for Muslim female athletes.The Modist The Dubai and London-based e-commerce company is a new luxury style site dedicated to dressing modestly. The company also publishes a magazine, The MOD, which offers a glimpse into the lives, wardrobes and worlds of global designers and tastemakers.Modanisa Turkey’s first international shopping website, Modanisa is taking a mass approach to modest retail, Modanisa ...