An Eye Towards The Future Jul 27, 2020 ... Gen Zs have been deeply and unequivocally impacted by the Covid-19 pandemic, and represent how these resilient young adults have been internalizing this impact, ultimately evolving in a way that is quite unprecedented.We examined how both generations are upending the status quo, not only in the wake of the pandemic but also in the aftermath of a recent wave of social unrest. The confluence of such events is causing youth to reexamine established ways of working, socializing, eating, self-care ...
The Generational Manifesto Mar 24, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. These are circumstances during people's childhood and adolescence that they can't control, but which impact their internal values since youth is the period when people develop traits that stick with them throughout their lives. For instance, those who grow up amidst the same socioeconomic conditions, whether the dot-com boom (Gen Ys) or the Great Recession (Gen ...
The Joyride Dec 07, 2018 ... transforming ordinary moments of their lives into important, shareworthy events (see ROI [Return On Image]), brands across all verticals have an opportunity to help them make the miles between point A and point B count.ON THE ROAD AGAINIn the same way that young people care about much more than the final product, whether it be clothing, entertainment, or food/beverages, they also care about more than the final destination. They are interested in knowing about the path to get there, both literally ...
Generational Comparison Chart Mar 25, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced in the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. For example, the pop culture that Boomers experienced made them idealistic, the shifting social norms that Ys experienced made them politically aware, and so on and so forth. To see an even more in ...
The Global Retail Landscape Jun 25, 2019 ... events represent another opportunity where consumers can interact and connect with the brands they follow. Read Retail 2.0: Shopping As A Live Event to learn more about live events centered around shopping itself. To get a closer look at modern youth’s attitude toward luxury, dive in to Retail 2.0: Youth POV On Luxury, which explores the ways in which modern youth are redefining their relationship to luxury. ...
Culture Spotlight On India Jun 12, 2018 ... year, with 55% of women doing so, compared to only 39% of men. Another two in five youth have livestreamed a concert, with those slightly older (aged 22-34) leading at 46% versus only 35% of those aged 14-21.Which of the following types of live events, if any, have you streamed online in the past year or are you interested in streaming online in the future?Have Streamed/Am Interested In Streaming Events From My Country Summary Music festival | Concert 77% of Indian youth use a streaming music ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... were open the latest. Nightlife was synonymous with drinking, and expectations of a social event included a central focus on alcohol. Yet now, youth are seeking to spend UnWasted Time at social events, cutting back on booze and even refraining from drinking altogether. Even on college campuses, often considered meccas for wild partying, sober social events are becoming more popular (see examples). Previously, I would go out just to drink and get drunk. Now, I will go out to meet friends, but I'll ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... a 26-year-old man from New York noted in one of our focus groups: “If you want to see local culture, seeing the team of that particular place is going to give you that experience. Each city and its fans have a different flavor, even if you’re seeing the same sport in different cities.” This attitude is a notable shift from older generations who tend to only attend sporting events while away if they’re already passionate about a particular sport. Modern young adults, however, aren’t attending ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... becoming a main outlet young people turn to for such. Consider how today, the entertainment factor, such as halftime shows and sideline events, is as big of a focus in sports as the competition, despite the latter once being the main reason for watching games in the first place; just as many young people say they love the entertainment breaks in sports as those who say they love the rivalries or even talking about teams and athletes. That’s not to say modern young adults aren’t invested in the actual ...
Defining Generations Mar 26, 2019 ... on six external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced during the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. The following eight wheels are Defining Generations, which will help your brand fully grasp consumers across cohorts. The wheels depict the unique external circumstances that Baby ...
