The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... class at a gym or workout facility. Young consumers certainly still want traditional nightlife experiences, but as gym classes create a party-like atmosphere, they’ve become an appealing alternative. Already, nearly 1 in 5 Ys say going to an exercise class with friends can be just as fun as a night out. Even when they do decide to have a night of drinking, it doesn’t have to be damaging to their body; as this generation has become highly health-conscious, there’s a growing market for alcoholic ...
Shop Class Mar 18, 2014 retail brick-and-mortar experiences shopping Fauxsumerism ... Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.Experiences have become a key form of social currency among young people, who value them for their minimalist footprint (most don’t require the accumulation of possessions), self-improvement tools, and storytelling material. Similar to how the growing practice of Fauxsumerism affords consumers the identity markers of consumption and brand affiliation at no ...
Category Lens Mar 18, 2020 ... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...
Art & Activism Aug 24, 2020 ... , ableism, economic inequality, and inclusivity for all. Melissa, a member of Gen Z said, “art is inseparable from activism. Art is a way to vent … and tell people about your experiences.” In times of crisis, such creative expression gives voice to what young adults are feeling but cannot say. This artistic output gives young adults a sense of style, strength, and solidarity while they demand change. In this section, we will discuss the rise in meaningful messages across artistic mediums such ...
The Retail & Spending Perspective Apr 28, 2020 ... purchases. What’s more, more than a quarter of Millennials1 (26%) say they don’t make enough money to pay their regular bills, making them the most financially pressed generation right now.But beyond life stage, Millennials’ past experiences are also significantly shaping their response to the Covid-19 crisis. This generation went through the Great Recession at another key moment in life—when they first hit adulthood—and thus had the deck stacked against them in many ways, making it hard for ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
Life For Like Dec 14, 2019 ... lives and media habits. Indeed, sharing personal experiences with the rest of the world can make both a creator and a viewer feel like they’re not alone, especially in cases where the subject matter is something not spoken about without some sort of shame or stigma. Going one step further, influencers who have reached a level of notoriety don’t have a choice but to be completely honest as they do things like go under the knife or experience a breakup, as changes in appearance, personality, and ...
The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
