56 results for '"experiential"'
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Macrotrends

Culture Spotlight On Japan

... Céline, Balenciaga, and Gucci, and older shoppers are focusing on Chanel and Hermès. Luxury shoppers in Japan don’t only care about the quality of the product but also about the overall experience of shopping. In-store shopping is much more common than luxury e-commerce. Experiential shopping has also gained popularity, and malls like Ginza Six in Tokyo and Doton in Osaka provide entertainment, art, and an experience beyond luxury shopping. Tourism plays a large role in the luxury ...

Global Culture Marketing Tips

... playlists and featuring music in their advertisements, brands need to demonstrate how music culture is unique to their company, including their brand's values and personality. Take inspiration from the following companies that celebrate the intersection of their brand and music, feature music to inspire creativity, and even use songs to show a more human side of their brand.  Hermès The French luxury brand has created an experiential in-store art installation entitled Silk Mix that ...

Community > Commerce

... socialize with each other. Likewise, youth feel more integrated in their community just by being in stores with others, and this is especially the case when a brand and its space actively encourage community building. Retail is providing a much sought after third space for young people; outside of the home and workplace, they are eager for public settings where they can simply hang out around others. Many supermarkets are addressing this desire as they become more experiential and make connectedness a ...

Global Art & Design Trends

... visitors can experience what it would be like to walk through an avocado and a ripe room with textured walls showcasing how to pick the perfect one. Recognizing that share-worthy backdrops alone are not enough to satisfy consumers, The CADO will focus on storytelling as well, with each room offering a narrative that builds on the one before it.The Dessert Museum The Dessert Museum in Manila, Philippines is a colorful and delicious experiential space. Attendees can navigate through eight ...

Consumed Takeaways

... something is amiss, whether that something is product quality or corporate ethics. Be smart about your policies and practices, and open about your successes and missteps. What you don’t tell them they’ll find out on their own terms. Build a seamless experience.Gens Y and Z do not differentiate between their online and offline experiences, nor do they prioritize one medium over the other. For these individuals, what happens on-screen is just as real, worthy, and “experiential” as what happens in tangible ...

Marketing Tips

... give shoppers a chance to get hands-on with their products and take items on a “test drive.” Pirch Luxury appliance store Pirch revolves around the notion that shopping should be highly experiential, allowing shoppers to get hands-on with products before making purchases. To that end, the company says the average customer spends roughly two hours in-store during a single visit as they get to see firsthand how its gadgets work and engage in the store’s environment. For example, visitors can ...

Fauxsumerism

... can be applied to traditional, offline retail spaces, as well, and even beyond them. Consider building experiential spaces where individuals can happen upon items and services that they may not have discovered through a more direct search. - PLATFORMS FOR DISCOVERING - WOOPLERLocal products & small businessesPURELYNew designersKALEIDOSCOPEGlobal fashionsSLYNCEveryday purchasesOWNZAItems owned by other usersWANELOIn-store productsOBAZTrendsetter favorites - WISHLISTING TOOLS - NUJINuji is a ...

Future Of Fashion & Retail

... -forward Soho neighborhood. The cameras took pictures of passersby while the algorithm identified people who were not “on trend.” Once identified, New Balance brand representatives left the booth and gave the target subject a pair of New Balance Fresh Foam Cruz Nubuck shoes in order to have this particular style on true trendsetters. Data Dollar Store in London Cybersecurity firm Kaspersky Lab partnered with London-based street artist Ben Eine to open The Data Dollar Store, an experiential pop-up ...

Office Space

... , and have meetings. RH Chicago also has a rooftop park as well as a steel-enclosed garden courtyard café that can be used for these purposes.Samsung 837 Samsung’s 837 store in NYC is paving the way as the retail environment of the future, and while it’s wowed people as an experiential playground with virtual reality trials and immersive social media spaces, it also offers quiet areas for people to work. The top level of the store includes long tables, couches, and a café.TOMS  As TOMS ...

TasteMakers

... . - Experiential CPG Destinations - CPG brands are creating physical outposts to tap into consumers’ desire for experiential destinations rooted in food and drinks. Pepsi’s Kola HouseThis fall, Pepsi will unveil Kola House, a restaurant, bar, and event space that will specialize in high-end cocktails inspired by the kola nut.Kellogg’s Cereal BarThis past July, Kellogg’s opened a premium cereal bar in NYC’s Times Square with specialty recipes developed by Christina Tosi, chef/owner of Milk Bar bakeries. At the ...