71 results for '"festivals"'
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Macrotrends

Exertainment

... women in the U.S. (70% and 66%, respectively), as well as UK men (68%), compared to only 59% of UK women. Another seven in 10 Trendsetters agree that they enjoy attending fitness events and/or festivals, with 55% of U.S. men and an equal percentage of Gen Ys feeling this way.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I consider exercise entertaining | I enjoy attending fitness events/festivals ...

Retail 2.0: Shopping As A Live Event

... to themed events and festivals, particularly ones that encourage social media engagement.RECOMMENDATION: Incorporate Instagrammable features into your retail and shopping experiences while also thinking about how these features can stand out in today’s crowded social media space. This not only pulls young consumers in to the event itself but expands brands' reach on social media.INSIGHT: Sales as events are a thing of the past, so brands need to find new ways to get customers excited about their ...

Culture Spotlight On Spain

... , SPAINThe Fight to End Bullfighting: The Traditional Spanish Sport Is Being QuestionedThe popularity of Spain’s historic bullfighting is plummeting as many citizens are now calling for a ban. Castilla y Leon banned the killing of bulls at town festivals in 2016 and Madrid’s Mayor, Manuela Carmena, withdrew subsidies for bullfighting schools in 2015. Catalonia’s ban, which has been in place since 2010, was recently overturned by the Spanish top court, but Catalonia insists ...

Free Spirit(uality)

... personal mantras and manifestos, the burgeoning interest in ayahuasca ceremonies, and the growth of “transformational festivals.” For brands, there is an opportunity to help consumers explore life’s big questions while also helping them better understand their place in the universe. ACTION ITEMS The possession of values is highly important to consumers both for themselves and the brands that they engage with; some brands have manifestos that are designed to show what they stand for and allow ...

Sports Clubbing

... sport and provide a regular opportunity to boost young adults’ social lives and expand their social circle. Sports participation as a nightlife category is poised for enormous growth, with Richard Branson even launching a company devoted to sports festivals earlier this year, which positions them as the new music festivals. Dubbed Virgin Sport, the company will be hosting events in the U.S. and UK featuring a distance run as a tentpole event, as well as a lineup of other activities including fitness ...

No Joy in Division

... of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Select all that apply. YouTube | Facebook | Talking to a friend | Talking to family members | Instagram | News media | Twitter | Snapchat | Teachers/mentors | TikTok | Reddit | Political or social issue experts (e.g., interview, book discussion) | Email newsletters | Events (e.g., festivals, meetups, conferences) | Brands/branded campaigns ...

Culture Spotlight On Australia

... any, have you attended in the past year or are you interested in attending in the future?Please select one response for each type of live event. Have attended a concert in the past year | Have not attended a concert in the past year but interested | Have attended a music festival in the past year | Have not attended a music festival in the past year but interested Half of Trendsetters in Australia like when brands sponsor music festivals, as do one-quarter of the general population of ...

15 Minutes Of Fandom

... example, we’re seeing overlap between punk style and hip-hop music, a blending of emo and rap cultures, and instances where street style meshes with art and design, all of which are movements grown out of consumer attitudes and desires. Even culture festivals and events that used to be highly tuned to their category have broadened, such as Comic-Con that now incorporates a wider range of television and gaming genres or Electric Forest that has grown beyond EDM to include hip-hop and other genres. For ...

Culture Spotlight On Indonesia

... the following ways, if any, do you listen to music? Live shows/concerts | Festivals Nearly 2 in 5 youth in Indonesia like when brands sponsor music festivals.MOVIE SCENE IN INDONESIAWithin Indonesia, seven in 10 youth agree that movies made in their country, as well as going to movie theaters, has become more popular in the past year. Those aged 22-34 are more likely than those aged 14-21 to agree with both of these statements.How strongly do you agree or disagree with each of the following ...

Go Big Or Go Home

... sober socializing (see UnWasted Time), but rather, participating in activities they wouldn’t do often and/or experiences that aren’t always available, from food festivals to interactive screenings (see IRL [In Real Live]) to outdoor excursions. Moreover, going big doesn't have to be loud and garner large crowds—both of which can be off-putting to youth who are seeking a tamer social life than previous generations (see The Age Of Innocence)—it just means doing something different than ...