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Macrotrends

Self Made Marketing Tips

... partnered to create NowThis Money, a digital media brand aimed at helping Gen Ys navigate personal finance questions. Both brands are creating content, mainly social media-friendly videos, to help young adults be money-savvy amidst their modern lifestyles.Marks & Spencers UK department store Marks & Spencers’s "Spend It Well" campaign reflects Gen Ys' approach to finances (see The Fund-amentals), in which they're focused on living for the present rather than saving to enjoy their money in the future ...

The FUND-amentals

... accounts where it could accrue interest. It’s more important to them to have money accessible when they need it than for their money to make money for them. Many see the level of effort it would take not only to understand the fine print on such services but also to monitor their spending and attempt to maximize gains as outweighing the ultimate payoff. Ys’ approach to finance seems strange and stressful to older generations, but it aligns with Ys’ values and life plans—and it is a version of ...

Opportunity Knocks

... Trendsetters (46% in both countries), indicating the willingness to do so will grow. In the past, the places where job opportunities could be found were often the big cities, but with the Y and Z workforce willing to move for a job, the U.S. and UK are seeing a rise in the popularity of mid-sized cities for these generations. Although some big cities might be known for specific industries such as tech, finance, or fashion, many cross-category career opportunities are available elsewhere, and smaller hubs ...

School Of (Work)Life

... performance reviews and talk with them about their goals. Additionally, while many banks are struggling to attract Gen Y employees as the work style of this industry tends to oppose their values and preferences, South Florida-based finance firm Polen Capital has found zero turnover in an 18-month span after implementing practices that better speak to this cohort. Aside from letting people work wherever they please, so long as they get their job done, each department has a “results coach” who ...

Marketing Tips

... , personal, and easy to track. In its yourLoanTracker commercial, Wells Fargo presents a young couple using the bank’s digital tools to conveniently manage their money, upload documents, and communicate with a consultant in relevant ways amidst their busy lives. Bank of America is sponsoring a personal finance show called Business of Life in partnership with VICE. The talk show-style program features experts providing information on everything young people need to make financial sense of challenges in ...

Duty Free

... to commit until they have discussed each decision with friends, family, online acquaintances, and even strangers (see Gut Check). This is also true for formerly taboo topics; whereas Boomers and Xers would typically discuss questions of finance and health with family or paid experts, Ys go to their vast network of friends for help with such complicated choices (see Friends With Benefits). As they tend to lean on others for help, it follows that only 26% strongly agree that starting to make their ...

The New Social Order

... for $600 million). Kim Kardashian West Kim Kardashian is the #5 favorite influencer for U.S. youth. She currently tops her sister Kylie with 152 million followers and makes well into the six figures per sponsored post. While she’s stoked quite a bit of controversy for promoting questionable products like appetite-suppressing lollipops and meal-replacement shakes, she recently told the New York Times that she uses the money from her sponsored posts to finance her work on prison reform.KSI The ...

House Funders

... Right Moves), and fixer uppers causing much disruption for brands, but they’re finding alternate methods to finance a house. While their limited funds are causing them to hack homeownership in the first place, many feel that by finding a way to own a house, they can set themselves up to be better off financially in the long run; two-thirds of youth say owning a home is a sound financial investment these days.As Ys and Zs expect customization in much in their lives, they’re doing just that when it ...

Top Takeaways for Digital Marketers

... answers to educators and experts via real-time video Q&A. In response to the rising popularity of MOOCs, some brands have been offering their own versions of massive open online courses. Bank of America teamed up with Khan Academy to offer a series of courses on personal finance through the Better Money Habits microsite. In partnership with Skillshare, Levi’s opened The School of MakeOurMark, which features a collection of how-to videos on a range of creative skills. Google helped higher ...

Off-Roading

... , and invites them to sign a debt-free-life pledge along with her.Ys are both writing and referring to financial blogs, such as Young Adult Money, Thousandaire, and 20 Something Finance, that speak directly to their generation’s unique monetary concerns. Participants in the 52-Week Money Saving Challenge deposit $1 into their savings account on the first week of the year, $2 on the second week, $3 on the third week, and so on for 52 weeks. By the end of the year they will have accumulated $1,378 ...