39 results for '"food & beverage"'
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Macrotrends

All You(th) Can Eat

... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

Culture First, Country Second

... , and influencing crossover to other verticals in the process. The Culture Spotlights On 16 Countries provides an overview of what's becoming popular in each market we surveyed in this report and highlights what will thereafter reach young consumers in other parts of the world as they adopt culture from places near and far. The Global Category Trends reveal what's next across different areas in popular culture: music, movies, TV shows, digital culture, analog entertainment, food/beverage, fashion ...

Global Culture Marketing Tips

... pool lounge chair. - 3. Create Food For Thought (Starters). - Not only are young people around the world extremely passionate about food/beverage culture, but they also regard it as a key way to celebrate individual cultures and unite people despite their differences. Any brand, regardless if they are endemic to this industry, can leverage this form of popular culture to create global conversations, bridge barriers, celebrate regional differences, and create a common ground. Castle Milk ...

The Urge To Splurge

... . INSIGHT: Baby Boomers are enjoying a greater degree of financial freedom as they retire and as their kids reach their own financial independence.RECOMMENDATION: Brands can emphasize how their products and services allow Boomers to refocus on themselves and enjoy the success they’re worked hard to accrue.LUXURY PURCHASES WITHIN THE PAST YEARWhile each generation has slightly different reasons for making luxury purchases, they tend to splurge in many of the same categories: clothing, shoes, food ...

Future Of Entertainment

... penchant for customization with the creation of customized headphones and car radios. As young people have come to expect customization in every area of their lives, from beauty/grooming products to food/beverage, it's only fitting that such is available in the music realm, too. Meanwhile, other brands are building upon the connection between music and the mind by creating apps, services, and hardware that use music to enhance or alter one’s mood. Youth around the world regard music as the most ...

High Society

... Today’s youth are self-medicating their burnout with CBD, drugs, food & beverage, and astrology, seeking remedial benefits on top of their desire to escape their stressful reality.As modern youth grapple with their overarching burnout (which spans multiple areas of their lives), they’re seeking release from the cycle of too much stress, inescapable exhaustion, and the general feeling of being “over it.” Older generations have long experimented with things like drugs, alcohol, and sexual ...

Innovation Halo

... though it had already found a successful approach to attract young gamers, it keeps evolving and providing newness in order to stay relevant. Similarly, Amazon is widely admired for innovation because it's always progressing and even expanding into new categories, from entertainment to fashion to food/beverage. Yet not every brand has to cross verticals like Amazon to be innovative today. Consider how Airbnb is innovative through its business model of making accommodations more affordable and unique ...