598 results for '"gen y"'
Filter by:

Macrotrends

Next Gen Brand Loyalty

... and how they view the concept of brand loyalty. GEN Z For Gen Zs, social and environmental consciousness is very important when choosing what brands to support, both with attention and money. Social media is an important channel to foster loyalty because even though younger generations aren't very brand loyal in the traditional sense, engagement on social media leads them to feel loyal to brands they actually have a connection with. GEN Y Diversity is very important to Ys ...

No Kid(ding)

... of success according to the American Dream. However, young people today don’t feel compelled to check off the traditional milestones that signify adulthood and are forging an alternative path through life (see Off-Roading), which doesn’t necessarily include parenthood. They are giving rise to a child-free lifestyle, as many favor the independence, flexibility, and financial freedom it affords. While a majority of Gen Y still plans to have kids, a significant number of young adults do not—nearly a ...

Major Dads

... Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.When Gen Ys were children, their Boomer parents largely adhered to traditional gender roles when it came to childrearing, meaning mothers typically took a disproportionate lead. But with the conversation surrounding gender equality becoming increasingly public, men becoming more domestic than they were in the past, and more mothers seeking work outside the home, the ways in which mothers ...

No Money, More Problems

... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...

Parental Advisory

... Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.The role of children in the family is continually evolving as each new generation takes a different approach to guiding young people toward maturity and independence. Not so very long ago when Boomers were coming of age, children were expected to be “seen and not heard,” to “speak when spoken to,” and to respect their parents ...

Well at Work

... As Ys’ influence in the workplace grows, companies are revamping their policies to acknowledge this generation’s unique focus on wellness. Gen Y surpassed Gen X to become the largest share of the American workforce this year, and their sheer size and influence is empowering them to try to radically reshape the workplace as we know it. Fueled by their group-oriented nature and the desire to invest in their personal wellness (see WELLth Investors), they are actively seeking alternative workplaces ...

The Malevolution

... and more prevalent among Gen Y than Zs.Which of the statements below best corresponds with how you feel about sexual reproductive health?Please select one response per row. I feel in charge of this area of my life | I would like to take charge of this area of my life | I don't feel in charge and do not want to take charge of this area of my life VITAL TO LIFEAmong men in the U.S., over half consider learning (64%), fitness/physical wellness (56%), and professional growth (53%) as the top ...

Free For All

... your feet up and enjoy the fruits of one’s labor with family and friends. However, this attitude shifted with the entrance of Gen Xers into the workforce, which coincided with the rise of workplace technologies and the Internet, increasing work output and, with it, this cohort’s desire to climb the corporate ladder. For Xers, work became their lives. Today, we are seeing a backlash against this all-encompassing version of worklife with Gen Y, a community-oriented cohort that values their social ...

Identity Theft

... Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.The singularly intoxicating love that parents have for their children often overshadows a serious issue incurred when one becomes responsible for raising a tiny human: loss of self. Most parents, when they have children, eagerly adhere to an unspoken societal expectation of selflessness and sacrifice that comes at the detriment of their own identity: as individuals ...

The Sexual Mehvolution

... Young people around the world are avid consumers of sexual content, but many aren't making the act itself a top priority. The free-loving Baby Boomer generation would weep if it knew what its heir to the sexual revolution has been doing with the liberation it was handed. Though the rise of “hookup culture” among Gen Y has been a hotly deliberated topic of late, research suggests that young people’s increased sexual freedoms aren’t necessarily leading to more frequent—or better ...