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Macrotrends

Live, Not Buy: Gen Z Activism

... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...

Gen Z State Of Mind

... To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.Those who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive their definition of happiness and success ...

The Monetization Generation

... Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.As children of the Great Recession, Gen Zs are highly focused on making and saving money. They understand the importance of being prepared for an uncertain financial future and are prioritizing it from a young age. Rather than exclusively relying on their parents to give them an allowance or depending on someone else to employ them, they’re increasingly taking it upon ...