362 results for '"global"'
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Macrotrends

Pairing Off

... welcoming tools like Happn, Cheekd, and Heyy that help them navigate offline courtship through the digital mode with which they are so comfortable. By bridging the gap between screen life and real life, services such as those mentioned are delivering what is essentially a more curated approach to romance. Perhaps most notable of the three, Happn was mentioned repeatedly among global respondents as an exciting venue through which to meet romantic interests; this enthusiasm is propelled, in part, by the ...

Dual Intentions

... Young people are finding new benefits to dating, causing them to view it both as an engaging game and an important conduit for life experiences. Dating once had a singular, universal purpose that was relatively obvious to all parties involved: to find a life partner. While finding true love remains a common ambition among most global youth who date today, they are finding secondary outcomes to the process that were far less prominent among previous generations. Courtship has become ...

Modern Love

... An overview of what romance looks like today, from relationship markers to displays of affection. Romantic love has always been a fundamental global touch point. Humanity’s need for emotional fulfillment through intimacy is one of the few truths that translates across borders and languages. But, with youth around the world reexamining what they want out of romantic relationships—not to mention, elevating the voice of dating culture in media and entertainment—the evolving nuances of that truth ...

Global Influencer Trends

... behavior carries high risks for brands," it said, "[a]nd it is only a matter of time before the local consumer protection agencies start paying attention." - Australia: Collaboration Nation - Three major brands teamed up to promote Superdry's #InYourElement campaign, something the company called a global first. Superdry, Subaru Australia, and STA Travel collaborated on the campaign, which promoted a "jacket for every element." The companies tapped four Australian influencers to travel to different ...

Global Bytes

... viewership that relates to the main characters. While the series start small and are produced by amateurs, they have grown in viewership to the point that big names (like DreamWorks) are interested in bringing them to even wider audiences. - THE ELAUNCH - In China, where online and mobile accounts for 60% of Ys’ purchases as we discovered in our Global Report, new stores are skipping the traditional ribbon-cutting ceremony in favor of a digital launch. Rather than snapping selfies in a shiny new store ...

#Celebrate

... cultural exchange and finding the days around the world that appeal most to them. As young people across borders have more shared values and interests than ever before (see The Omniculturals), these new holidays feel particularly relevant on a global scale. These rising holidays are constantly evolving since young consumers can easily modify them to incorporate their ever-changing digital habits and interests. As this new crop of occasions are of their own making, Ys and Zs feel they have control over ...

Global Y Dream

... Dream solidified as a path to a prosperous and equitable society. Global Ys (GYs), however, are giving rise to a global dream for their collective future. GYs’ common experiences and global outlook have given them a set of shared aspirations and life goals. Ys around the world consider themselves new pioneers; they’re changing the meaning of family, seeking careers they love, and expecting brands to play a significant role along the way. THE NEW PIONEERS Life goals of Ys in many developing countries ...

GPS (Global Positioning Success)

... Explore marketing campaigns that resonate with Ys around the world as they reflect their generation’s attitudes, preferences, and behaviors.Young consumers around the world have more commonalities today than ever before, including shared sentiments on how they want brands to reach them. As a result, numerous concepts, themes, and issues stand out as universally resonant among Global Ys (GYs). We’ve identified the “best of” marketing campaigns from around the world and offer a GPS—Global ...

The Protest Selfie

... Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally. Today’s youth have an unprecedented sense of sociopolitical consciousness and civic duty. Armed with mobile tools and digital platforms, GYs are actively speaking to world issues in their ongoing effort to effect global change. Whether through armchair activism, like signing Change.org petitions, or propagating social movements online, like Occupy or Arab Spring ...