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Macrotrends

Home & Away Retail Trends

... benefit in having a presence in travel hubs, even if in the form of a vending machine. Airport retail concepts are the new coveted storefront for brands due to young consumers' proclivity to travel often and the profit potential in these places. The global travel retail market is projected to reach $85 billion by 2020 and then $153.7 billion by 2025, up from approximately $70 billion in 2017—astronomical growth that is led by beauty and grooming brands but remains open to all verticals. As young ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Global Betterment Trends

... . The learning aspect is personalized as students choose their own curriculum based on their personal interests. Teachers provide guidance and mentorship, but will not run a standard class that every student must take.GROOMEN’ Men in India have recently shown quite the interest in personal grooming, and it isn’t to attract a potential partner. Grooming has become popularized for men in order to gain confidence and a competitive edge in the workplace. Products such as shampoo for men, fairness creams ...

Culture First, Country Second

... influence in popular culture, known as hallyu, in which its dramas, skincare, music, etc. are transcending international borders and barriers; young people around the world are turning to the country's culture as they feel that its stories, beauty/grooming products, and sounds resonate with them. Demonstrating the impact of this culture, Korean band BTS made history this past May in becoming the first K-Pop act to earn the number 1 spot on the U.S. Billboard 200 Chart, and it also entered Spotify's ...

Free For All

... ., DIY facials, grooming) in their free time. Because having to be social is yet another obligation that saps their energy, more and more, young people are using their free time to relax and recharge from the burnout of their daily lives by engaging in activities that contribute to their sense of well-being, such as pampering their skin, preparing a nice meal, and even cleaning. Nearly half (48%) of U.S. youth and 42% of UK youth clean/do laundry/organize their living space in their spare time. While ...

Side Buy Side

... with roommates for a longer period of time than did their predecessors, they're more aware of the entertainment their friends are consuming and the products they're using for a longer period of young adulthood. This influence is especially true when it comes to household goods and beauty/grooming products, as such tend to be placed in communal spaces, and many even share products due to convenience and financial practicality. This habit isn't just specific to roommates—42% of Trendsetters in ...

The Self-Improvement Revolution

... embrace The Malevolution, becoming more open and vulnerable, which is prompting them to focus more on their appearance as well. Among young women in particular, beauty and grooming is increasingly happening from the inside out as they embrace products that are the Personal Best for them by leveraging their data, health, and lifestyle to provide optimal performance. They're even looking to better themselves by upgrading their fashion and style, and becoming the Best Dressed version of themselves ...

Sport The Look

... a fleeting fad. To older generations, the idea of wearing athletic attire in non-workout settings seemed strange, but the theme fit with young people’s casual and comfortable lifestyle. Such is the case with branded sports attire and merchandise, and not just the traditional kind. What constitutes as merch is broadening now that companies are expanding beyond their core offerings and becoming “lifestyle brands,” meaning beauty and grooming products, accessories, housewares ...

To Your Heart's Content

... captivated they were throughout it.KFCThe fried chicken chain launched an entire website—KFChill—devoted to the sounds of its food: frying chicken, sizzling bacon, and simmering gravy. Each "soundtrack" is an hour long and was billed as helping customers "relax, unwind, and de-stress." It's not the first time KFC has used ASMR tactics in its advertising: a 2016 ad featured Colonel Sanders whispering about pocket squares while eating crunchy fried chicken. LynxThe men's grooming product ...

Gender Trends

... clothes, and order items for delivery, and Fellow Barber— the new venture from Sam Buffa of F.S.C. Barber— offers up an outdoor deck and free WiFi for waiting customers. This fall, Miami-based men’s jewelry, watch, and accessories brand Miansai will also open shop on Crosby. Just as increasing numbers of stores have been dedicating aisles and sections to men in recent years, we expect more neighborhoods to soon follow SoHo’s lead. - TRENDS: GROOMING - BAMBOO FACE WIPESFace wipes, most often used for ...