To Your Heart's Content Sep 18, 2019 ... way to brace themselves for the challenges ahead. Both types of programming serve an important role for Ys and Zs as they're overstimulated and overwhelmed by the world around them. They desire both "contentless content," which helps them relax, as well as shows that remind them they can be a positive force as they return to their jobs, hobbies, and relationships. - ADVERTISING THROUGH “CONTENTLESS CONTENT” - RitualThe vitamin company created a video for its social platforms that showcased the ...
Peer Improvement Mar 24, 2018 social life friends ... -date on culture, be highly informed about personal passions/hobbies, and to constantly be learning about new topics and skills. Men in the U.S. are more likely than women to feel these pressures from their friends. Gen Ys tend to feel the most pressure to stay informed about personal passions and to constantly be learning.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel pressure from my friends/peers to keep up-to-date on culture ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... —sex. In fact, young people may even be less sexually active than their parents. Today’s sexual revolution is currently more “meh” than magnificent, but thanks to Ys’ characteristic curiosity and optimism, better sex could soon be on the horizon. For many Ys, sex is less important than other concerns like getting ahead at work, spending quality times with friends and family, or devoting energy to passion projects and hobbies. Ys’ relative lack of lust may seem surprising given that signs of ...
Modern Love Nov 28, 2015 global relationships dating ... (27%) believe that having shared interests is one of the most important qualities in an ideal romantic partner. They’re open to coupling up with people with whom they differ in terms of race, ethnicity, and religious beliefs, but they’re less willing to be with someone who doesn’t care about the same activities and hobbies as them because they believe it’s not what you are but who you are that defines a person. Given that their interests inform their identity to such a great extent, it stands ...
Where There's A Will, There's Away Dec 10, 2018 ... both countries, demonstrating why they're willing to cut back in other areas. Travel has become a hobby to young generations, and therefore, they're willing to make sacrifices to invest in it, just as one would willingly invest money in other hobbies like sports/fitness or art. Meanwhile, as travel has become more accessible, with peer-to-peer accommodations and daily deal services, cutting back in certain areas can have a greater impact in enabling one’s ability to afford a trip. As young ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... manifestation of the generation’s “slash/slash” mindset in which the accumulation of diverse interests, hobbies, and talents is aspirational, their deliberate cultivation of a personal wellness scheme enables them to meet a wide range of varying wellness expectations and perceptions in order to avoid pigeonholing themselves as embodying just one category of wellness. It’s no longer enough for brands to address wellness solely through the lens of, say, nutrition or exercise; going forward, sophisticated ...
Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... director Drake Doremus questions the value of emotional intelligence when it comes to interpersonal relationships in the digital age—yet another issue that young people are facing in their everyday lives, giving them additional reason to ponder the point with their peers. In this way, youth have shifted from a Culture Counseling mindset in which they looked to entertainment for life lessons, hobbies, and personal identity to a Less Is Morality mindset in which they are exploring their own ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... real cosmetics application skills, tries them out, makes a video about it, and posts it, as does tween makeup vlogger Emma of popular YouTube channel KittiesMama. A 12-year-old girl from Texas told us, “I take videos of my friends and I singing and dancing. I also like to record myself playing flute, putting on makeup, and fixing hair. I sometimes post the videos to Instagram.” Rather than “playing pretend,” Zs are experimenting with hobbies head-on in order to determine not only where their ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... past generations might have said that no one can tell you what your personal style is or how to raise your children, Ys are crowdsourcing and outsourcing these decisions as well. By taking the responsibility for mundane work off their plates, they are able to use that time in other areas of their lives that matter more, from hobbies to work to relaxation. To a passive observer, it may seem that Ys are experiencing a stunted adulthood, avoiding the need to shoulder any responsibility. They shun the ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...