40 results for '"holidays"'
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Macrotrends

First Glocals

... example, celebrating holidays tied to local history or folklore, or recreating the dishes their ancestors cooked. As one 33-year-old respondent from South Africa told us, “I want my little boy to have a sophisticated palate, but I hope that his comfort food will be a testament to his roots… I’m collecting all my family’s recipes.” This glocal sentiment extends to a desire to teach others about one’s culture. We’re seeing Ys share local customs with their peers around the world in an effort to keep ...

Tech Truths

... gadget as an exciting novelty, and it's intuitive for younger generations. Meanwhile, in its ad "Holidays," a grandpa is highly competent at video calling his children and grandchildren to stay connected.Best Buy In its spot "Any Home Can Be Smart," Best Buy demonstrates how intuitive and natural tech is for Zs as they turn a treehouse into a smart home by themselves. Best Buy doesn't position them as addicted to tech, but shows how tech is effortless to them, while also featuring a Gen X parent who ...

TasteMakers

... holidays for nearly every variety of food and drink, youth are deeming their daily purchases and creations in this sector as something to look forward to and a primary way to engage in the cultural conversation.EYE CANDYI really enjoy going to grocery stores, food halls, and similar places, even when I’m not going to buy anything. I like to think that these are places that I would like to shop when I'm more financially stable, but as a grad student, I am more focused on budget grocery stores. Even ...

Single Inclusive

... Christmas there’s mum, and behind every mum there’s Asda,” was seen as an ignorant oversight of the nontraditional families, among them friend groups, who also celebrate the holidays. Netflix’s log-in page only shows photos of traditional families (two parents, two kids) enjoying the home entertainment service, completely overlooking its single subscribers— most of whom likely relish the absolute control they wield over their queues. Membership-only retail warehouse clubs, like Costco and Sam’s Club ...

Data

Brands & Marketing

... A quantitative overview of consumer attitudes and perceptions toward brands today. FAVORITE BRANDS & STORES (BY COUNTRY) 151 | 151 | 151 | 151 | 151 | 151 | 151 2 in 5 U.S. Trendsetters, and a third in the UK, like it when people associate them with their favorite brand(s). BRANDED HOLIDAYSWhich of the following statements, if any, do you agree with?Please select all that apply. I don't like how far in advance stores start marketing for holidays | I participate in brand-created ...

Friends & Gifting

... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...

Building Brand Loyalty

... packaging | I like when brands make creative or limited-edition packaging HOLIDAYSParticipating in brand-created holidays is much more common among U.S. youth (25%) than UK youth (13%), despite a similar number of young adults in both countries (18% U.S., 15% UK) wishing that brands gave them more reasons to celebrate ordinary days. Trendsetters are more likely than adults overall to want brands to do this. However, brands need to be careful in how they plan holiday marketing, as 26% of U.S ...

BMS Soul

... high holidays | I don't consider myself religious, but I enjoy participating in religious rituals PURPOSEFUL ATTENDANCE Ys who attend religious and spiritual services mainly do so because they feel it is good for their health, while teen Zs go primarily to feel connected to a higher power. Both generations also attend because it connects them to their community and helps relieve stress and anxiety. About three-quarters say services are better than therapy, showing the influence it has on their ...

Gen Z Money and Spending

... to my bank account. If I want to buy something, I try to decide how much I really need the thing. ERIC, 8, OHMy parents give me an allowance every two weeks if I keep my grades up and do my chores. They make me use that money when I want to buy stuff. ABBY, 12, TXI really don't ask my parents for money anymore because I have my money saved, but they occasionally give me money on holidays and birthdays, and sometimes for just being good and working hard. DANIEL, 16, CAI receive a small allowance ...

Sports Spectatorship & Engagement

... watching/attending sporting events | I tend to always watch the same sporting events (e.g., Olympics, Super Bowl) | I tend to watch certain games on holidays (e.g., Rose Bowl on New Year's Day, football/ soccer on Boxing Day) | I tend to sing the same songs/chants | I tend to go to the same games/matches each year | I tend to watch in the same venue | I participate in fashion traditions related to sports (e.g., wearing a hat to a horserace) | I pregame/tailgate | I have superstitions ...