105 results for '"interactive"'
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Macrotrends

Fanning Out

... enjoyment from watching a game on a tiny phone screen might be hard to fathom—for them, the bigger the screen, the better—but young fans are finding the alternatives not only satisfactory but even superior. For one, young generations are accustomed to consuming entertainment in an active rather than passive manner, and digital platforms are doing a better job than TV of accommodating this habit. Many such platforms have created features that make streaming a game feel more interactive. For ...

It's A Mall World After All

... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...

Marketing Tips

... sign up for a cooking class to test out the stoves or just grab a slice of pizza coming out of the oven and eat while they shop. People can even schedule a time to take a shower in the store during off-hours to experience how the showerhead and steam appliances work, with Pirch providing robes.Dyson The Dyson Demo store in London serves as an interactive gallery for the brand, with a focus on showcasing the performance of its products and letting shoppers try them out. Visitors can book a styling ...

Retail 2.0: Shopping As A Live Event

... features a capsule collection of Scott’s merch. Kylie fans were overjoyed about the new products, with many taking to social media to affirm that the exclusive Lip Kits would be a reason to attend Astroworld.Calvin Klein x Amazon The two brands partnered for a three-day event that took place in NYC's Flatiron District. The collaboration blended Calvin Klein's products with Amazon's interactive technology. Visitors could recreate Calvin Klein ad campaigns and runway shows, experiment with an Alexa ...

Go Big Or Go Home

... sober socializing (see UnWasted Time), but rather, participating in activities they wouldn’t do often and/or experiences that aren’t always available, from food festivals to interactive screenings (see IRL [In Real Live]) to outdoor excursions. Moreover, going big doesn't have to be loud and garner large crowds—both of which can be off-putting to youth who are seeking a tamer social life than previous generations (see The Age Of Innocence)—it just means doing something different than ...

Hi & Buy

... when shopping offline. Much like in-store retail has expanded to include social and entertainment components, Zs want online shopping to reflect their penchant for consuming digital content and hanging out with friends online (see Social Live), combined with the functional aspects that help make online shopping convenient. This is giving rise to live online shopping apps that allow consumers to shop online during a dictated moment in time, making it a more interactive experience. Facebook live ...

Consumed Innovations

... other location-based methods. Video: See how Guatemalan shoe brand Meat Pack used geoconquesting to challenge and reward shoppers. - PANORAMIC SHOPPING - Brands from Target to Barneys have experimented with shoppable video, but few have found a way to make shoppable “stills” feel as new or engaging. In honor of New York Fashion Week, Sass & Bide built an interactive digital shopping experience that’s arguably even more engaging than video content. The digital feature, called FREETOWN, is a navigable ...

Home & Away Work & Commuting Trends

... communal and local activities.BreakoutBreakout brings entrepreneurs and other change-makers from across the country together in various cities across the U.S. for an immersive overnight networking event. Unlike stuffy conferences where people make small talk and hand out business cards, Breakout prides itself on its interactive experience where people can make genuine connections, whether they end up starting a business or getting married, which have both happened.COMMUTING SUBSCRIPTION ...

Anti-Social Media

... enticing channel surfing alternatives, like a mobile and more personal version of reality TV. Despite the fact that Stories and relatively new platform features like polls and filters create a more interactive experience for the user, many young people feel that, in general, social media feels more passive than it used to and less conducive to connecting. Young people, including Trendsetters, are doing more observing than posting; six in 10 in the U.S. and UK say they tend to do more lurking and ...

Culture Spotlight On Australia

... government is funding the creation of a digital games development hub in the state’s capital that is expected to create up to 500 new jobs in three years. The gaming industry is predominantly male, but there are many initiatives in the works to encourage more women to join the industry. Interactive Games and Entertainment Association (Igea) has been working with game developer Ally McLean to create The Working Lunch, a workshop for entry-level women in gaming. The mentorship will accept 10-20 ...