21 results for '"logos"'
Filter by:

Data

Retail

... consider shopping to be entertainment.SHOPPING IN-STOREWhich of the following, if any, are true for you?Please select all that apply. I like going to stores, even if I'm not planning to buy anything | I like when stores provide spaces for me to relax/spend time | I don't like malls BRAND NAMES VS. BRANDLESSPlease select one statement from each pair below that you agree with more. Wear clothing/ accessories without logos | Wear clothing/ accessories with logos | Buy brand name products | Buy ...

Shopping Preferences

... men, 15% U.S. men).Half of U.S. youth and 40% of UK are more comfortable making purchases if they can see products in person.BRANDEDIn our 2013 Y Report, we explored the decline of visible branding and the growing demand for  goods and blank-slate styles. This attitude has shifted in recent years among young adults who now prefer name brands over generic brands and products with logos over those without logos. Men are more likely than women, and teen Zs are more likely than their Y ...

BMS Brands and Marketing

... A quantitative overview of consumer opinion regarding the relationship between brands and health and wellnessBRAND PREFERENCES Ys would much prefer wellness products from large national brands (67%) to those from boutique brands (33%). However, they don’t seek to broadcast their brand affiliations, with a slight majority (54%) preferring their athletic apparel without logos. Women are especially likely to feel this way. Trendsetters and teen Zs, on the other hand, would prefer that their ...

Gender Marketing

... different themes and logos, but they still always look like Target. LAUREN, 14Old Spice for men, without a doubt. The modern man is aware, cognizant, funny, and willing to bend expectations in a knowing way. For women, Dove seems to represent that pro-body acceptance message that few advertisers are willing to present.VI, 32I think a lot of masculine guys are getting more into the kinds of styles you see at H&M. The models for H&M are not super masculine, but they’re also not feminine. Their ...

Gender Consumer

... | 10 151 | 151 THOUGHTS ON PERSONAL STYLE Forever 21 is my style because it has trendy stuff while still being age-appropriate. I like things that show my personality and Forever 21 offers lots of options, and is constantly changing. LAUREN, 14The brand that best represents my style is Vans, because they look good without begging for attention. I like that they’re not covered with logos and come in an infinite array of styles that allow you to really express yourself. CHARLIE, 22I prefer the ...

Daily

Happy Pride Month!

... How Top Brands Are Balancing Celebration and BacklashIn recent years, Pride Month has been a celebration of LGBTQ+ rights, love, and visibility. National brands have traditionally joined the festivities by rolling out colorful merchandise, rainbow logos, and supportive campaigns. This year, the landscape has shifted, and brands are now dealing with a balancing act due to conservative backlash. However, recent data from our sister service, CARAVAN®, shows that close to half (46%) of 18–34-year ...