327 results for '"love"'
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Macrotrends

The Hive Mind

... love and support for the artists they admire but conversely are just as swift to shut down perceived criticism of the object of their idolatry, which can quickly turn abusive and even frightening. The Barbz, Nicki Minaj’s fandom, are so loyal to Nicki to the point that they tolerate absolutely zero dissent, even from other Barbz. They viciously attacked a fellow fan and journalist who tweeted her desire to see Nicki put out evolved content as she continued to grow as an artist, going so far as ...

Tech Truths

... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...

(Gender) Role Playing

... Around the world, less restrictive gender roles are giving rise to new romantic and sexual freedoms among youth—but with new freedoms come new anxieties. Today’s youth are less confined by traditional gender roles than were previous generations, freeing them to live and love, for the most part, without the burden of adhering to antiquated societal expectations. Though some countries are more progressive than others, one truth is becoming universal: your sex no longer determines the ...

High Society

... love for the solace they seek. On top of seeking out brands that are calming or relaxing, four in 10 Trendsetters in the U.S. and UK, along with one in three youth in the U.S. and UK, seek out brands that help them escape reality. These youth aren’t just looking for comfort or protection—they’re looking to break free from the entrapments of modern anxiety, and want brands’ assistance in this endeavor. CBDPerhaps no other wellness trend has moved from fringe indulgence to widespread ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...

Break It UP

... don’t put pressure on figuring out if this person is “the one,” rather, they let things take their course to see where the relationship goes. It could work out, or it could not. While it’s never exactly pleasant to break it off with a partner, it hurts less when when one is prepared for the possibility that it may happen someday. In addition, they know they will be able to meet someone new. Case in point, 60% say they believe they will fall in love multiple times in their lives. I look at marriage ...

The New Friend Zone

... zeitgeist, friends are the new arm candy. This shift in values is changing the face of “The Friend Zone.” Once the realm where a person kept a friend whom they didn’t want to date, it has now become an exalted domain where friends play active roles in enhancing each other’s love lives. "It doesn't feel awkward in any way if I'm hanging out with a person whom I'm dating and a single friend. In fact, it’s quite fun to hangout together sometimes because they tease, try to interrupt, and sometimes makes fun ...

Mix Masters

... through collaboration. As creators themselves, it’s not enough to simply consume entertainment and be done. When they love an entertainment property, they want to be a part of it, and being able to put their own creative touch on the work allows them to do just that. About two-thirds of youth (68% in the U.S. and 64% in the UK) like to put their own stamp on the entertainment they consume. For years, youth have been posting and sharing their own drawings, fan fiction, memes, parodies, and song covers ...

(Ana)logging Off

... Trendsetters are listening to vinyl at least once per month, with about 10% of Trendsetters listening on a daily basis. Now, vinyl-specific events and venues are drawing fans out of their homes for communal listening experiences like Classic Album Sundays and The Spins. It’s not just vinyl that’s seeing the love. A quarter of U.S. and UK youth and even more Trendsetters (47% U.S. and 36% UK) get their music by buying CDs and records. Some clubs are even requiring that DJs spin vinyl rather than rely ...

Dual Intentions

... Young people are finding new benefits to dating, causing them to view it both as an engaging game and an important conduit for life experiences. Dating once had a singular, universal purpose that was relatively obvious to all parties involved: to find a life partner. While finding true love remains a common ambition among most global youth who date today, they are finding secondary outcomes to the process that were far less prominent among previous generations. Courtship has become ...