170 results for '"luxury"'
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Macrotrends

Culture Spotlight On Japan

... In Japan, music goes retro, T-shirts go graphic, and luxury returns.Japan is experiencing a variety of cultural movements, with a resurgence in '80s and '90s music, a reversion to simpler beauty routines, and an oversized rendition of America’s 'dude food.'Music Rewind: A Retro Music Revival Is BrewingMany citizens are reverting to pop music trends of the '80s and '90s, when economic growth was faster and more prosperous. Major disco club chain Maharaja Roppongi is seeing a surge in ...

Culture Spotlight On China

... Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.Modern youth in China have been defining their style, from fashion to beauty, with nods to Chinese heritage, hip-hop music, and the constant pursuit of artfully filtered faces. Meanwhile, young people in China continue to play a large role in luxury markets and are making their preferences known.Heritage Is Hip: History-Inspired Products Are TrendingHeritage and history have become highly valuable to ...

Have Guidance, Will Travel

... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...

Global Fashion & Style Trends

... 2017. The platform models itself after luxury e-tailer Net-a-Porter and serves print and digital editorial content alongside highly curated modest fashion from both traditionally modest labels as well as modest lines from high-end designer brands. Modist’s ethos emphasizes how they choose not to define modesty—it is up to each individual woman—and how the ultimate luxury is remaining true to one’s values. ModLi “Endlessly chic and intentionally modest” is the mantra of ModLi ...

The Invisibles

... recent years, young consumers have gravitated towards more understated luxury apparel and accessories, the same is starting to hold true for technology. Modern youth are becoming turned off by overt technology, considering this to be unnecessarily ostentatious. This preference is manifesting in tandem with the rise of smart homes, in which Internet-connected devices such as smart appliances, furniture, and lighting are pervading spaces meant to reflect one's identity. Increasingly, young consumers ...

Global Influencer Trends

... . - China: From “Key Opinion Leader” to "Key Opinion Consumer” - Luxury brands in China have long relied on Key Opinion Leaders (essentially celebrity influencers) to promote their products. But that's starting to change as Chinese consumers become more skeptical of traditional endorsements and celebrity scandals tarnish global brands. Instead, some brands are leaning on Key Opinion Consumers, "whose value is based on their relatability and trustworthy nature." These KOCs often have just a few hundred ...

Culture Spotlight On South Korea

... popularity as it’s sold on a USB plug that pops out of a “cassette tape.”Under The Influencer: Influencers Hold Strong Clout Western luxury brands have been focusing on growth in South Korea as it has become a top destination in Asia, and the luxury market is growing at a rapid rate there. Attention on presence in China has lessened as many Chinese and Japanese visit South Korea and add to its high tourism rates. It’s projected that by 2020, Chinese consumers will purchase approximately $29 ...

Home & Away Marketing Tips

... . Nike partnered with rappers and athletes from each of the featured cities to serve as the face of the campaign’s digital content, which continues the distribution of the Nike-Foot Locker content series. Nike is planning to expand this concept in 2019, adding additional cities and silhouettes.Oliver Peoples LA-based luxury eyewear brand Oliver Peoples emphasized its connection to the Golden State by teaming up with upscale Parisian book publisher Assouline to release California As We See It, a book ...

Over Stimulation

... ANTIDOTEThis all contributes to the fact that opportunities for productive boredom have declined across the board, which means that boredom in and of itself will become more of a luxury. It's likely that Ys and Zs will seek out ways to find quiet in the midst of an overwhelming world, particularly with regards to their consumption, as one in three youth in the U.S. and UK, as well as 42% of UK Trendsetters and 36% of U.S. Trendsetters, feel overwhelmed by the number of options of brands and products to ...