118 results for '"makeup"'
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Macrotrends

The Urge To Splurge

... attention and admiration. Their luxury beauty & grooming purchases serve a similar function in that Zs know their use of makeup can ultimately result in a photo that will end up posted by themselves or by their friends. And their luxury tech & accessory purchases make sharing all of this possible. Digital existence is their lifeblood, and Zs' tendencies to splurge ladder back to how their purchases contribute to the visual identity they’re crafting online. What It Means For Brands: As Zs are pragmatic ...

Try Before You Buy

... anything, brands that offer home try-on options will make them feel more secure and ultimately win their dollars and trust. VIRTUAL HOME TRY-ONS For today’s consumers, computer screens can serve as fitting rooms, eyeglass stores, and makeup counters via novel technologies that let them digitally try on products. - APPAREL - PrestShop has created the Webcam Social Shopper, an app that uses a webcam to create an augmented reality mirror on one’s computer. The camera scans users’ bodies and tracks their ...

Scene Stealers

... worthwhile entertainment as that of their ultimate creation. As a result, content that’s a byproduct of entertainment and the people involved in the development have become the new Scene Stealers.Social media has really connected us to different parts of the entertainment industry. From producers to writers to even makeup artists, behind the scenes isn't so behind the scenes anymore. People have opened up about their creativity which is really interesting and entertaining. MARIO, 25, NYYoung ...

Life For Like

... -part YouTube docu-series all about the makeup industry, the dark side of YouTube’s beauty community, and the process of launching a make-up brand, from start to finish.Jeffree Star’s Plastic Surgery Jeffree Star has been sharing his life online since the days of MySpace. The beauty influencer is known for his eponymous makeup line, as well his tendency to stir up drama in the beauty community (a behavior he’s recently vowed to stop). When it comes to sharing his personal life, Star has always been ...

ProPlay

... strategy. Eighty-nine percent of Zs say that they spend part of their free time doing activities that they consider productive and creative instead of just hanging out. In fact, more than a third also say they like to be productive in their free time, and more than a quarter say they spend most of their free time working on specific projects. For example, an Xer who was interested in makeup as a child may have had a Barbie makeup doll; but a Z who is interested in makeup now goes to YouTube to learn ...

Personal Best

... jumps to 72% among Trendsetters (see The Optimization Generation).Personalized beauty products have been around in the makeup and fragrance space for years, but now, this emphasis on the individual is expanding to all personal care items and getting smarter; it's no longer just based on color or scent preferences, but what's best for one personally and one’s grooming needs to offer the greatest performance. Some companies are even taking environmental factors into account when creating products, as ...

Transgender Activists

... gender norms and sexuality. Nearly two-thirds of Zs, including 74% of teens, think everyone should be treated equally in society. The majority are not confused by evolving gender roles. Many believe it’s okay if boys want to play with dolls or wear makeup. Girls and teens are even more likely to be equality advocates than are their counterparts. Which of the following statements, if any, are true for you? I think everyone should be treated equally in society (gender, sex, race) | I think it's okay ...

To Your Heart's Content

... "nine essential nutrients most women are lacking." Each segment featured a visually stimulating action—like yellow liquid slowly pouring onto a white surface, gently spreading makeup powder with a finger, and carefully brushing green paint—with one of the nutrients overlayed in text. The only sound in the minute-long video was that of each motion: brushing, dripping, spreading. The Facebook video garnered hundreds of comments, with people noting how satisfying it was to watch and how ...

Breaking Bad

... know which one [to use]? Which one do you want me to use? I think that's something that we're actually closer to kind of going over the edge of that, but it's still something that we struggle with.BELLA, 19, CAGender Norms: Stigmas around gender norms are more openly embraced than ever as Zs push the envelope for societal acceptance around these issues. Hot-button topics like gender nonconformity/fluidity and men wearing makeup are the top two stigmas today according to Zs, which is understandable ...

Retail 2.0: Youth Outlook On Luxury

... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...