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Macrotrends

Gender Worldwide

... “leftover men,” are fighting against the derogatory shengnu label. These danshan quizu, as such empowered singles are called, are actively choosing to delay marriage in order to advance their careers. Joy Chen, author of the bestselling book Do Not Marry Before Age 30, is among the biggest advocates of this movement to empower women and eliminate the shame of singlehood. In this spirit, Chinese women are in fact reclaiming the expression “ sheng,” using an alternate definition that means ...

The Sexual Mehvolution

... Mexico are far more worried about getting a sexually transmitted disease than are other young adults around the world, while those living in South Korea fear this the least. Pregnancy concerns are highest in Brazil and lowest in Spain. To what extent do you agree/disagree with each of the following statements?19-34Strongly/Somewhat Agree Summary I worry about getting a sexually transmitted disease | I worry about getting pregnant/getting someone pregnant before marriage 19-34 I worry about getting ...

Live, Not Buy: Gen Z Activism

... from here on out. GENERATIONAL BASELINESTo understand both Y’s and Z’s attitudes and behaviors around activism, one needs to look at the confluence of social, political, and parental circumstances during which Ys and Zs came of age. Ys were raised during a time of relative peace by parents who told them that they could do anything they set their minds to. During their adolescence they saw society take meaningful strides in the direction of social progress, seen in the legalization of gay marriage ...

Home & Away Entertainment Trends

... the suburbs of Washington D.C. during the Cold War. In actuality, Philip and Elizabeth are KGB spies in an arranged marriage whose lives are complicated even further when an FBI agent tasked with investigating foreign enemies in the U.S. moves into the neighborhood. Santa Clarita Diet Sheila was a typical suburban wife and mother working as a realtor until she falls ill, dies, and subsequently becomes undead. After awakening from her death, she begins to crave human flesh. Her new diet ...

Gen Z State Of Mind

... to all brands when it comes to messaging and advertising.SECURITY > SPONTANEITY Zs will always be chasing security throughout their lives, having had a lack of it during their formative years, between the Great Recession and the unsettling state of the world. Aside from prioritizing financial security, they long for many of the comforts and sources of stability that Boomers and Xers had, such as marriage, a family, and home ownership. For instance, marriage is among the top five things Zs ...

Global Y Dream

... urban centers for school and work, leaving behind their parents. The dissolution of the traditional family means that GYs rely on friends, significant others, and even their social networks to provide emotional stability. As it is less common for GYs to grow up in traditional two-parent households, they are continuing to redefine what family means. Rather than seeking conventional relationships that culminate in early marriage, they are choosing to stay single, focusing on their personal growth ...

Money Talks

... should pay more.YANG, 22, CHINAWhen young people enter into a serious relationship, they bring with them the financial identity they have established, as well as the spending habits and preferences they’ve developed; these carry forward even into marriage. The old adage that “what’s mine is yours, and what’s yours is mine” no longer applies when couples wed—only 29% espouse this idea. Instead, they are keeping their finances separate. Only 20% would get a joint bank account with a spouse or ...

Transgender Voices

... The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.In recent years gay culture has been increasingly celebrated, both in terms of legislation and media representation. Young people are rallying around the causes of gender and marriage equality, and they praise figures who represent and support the gay community. But society is nonetheless far behind when it comes to accepting transgender individuals, and has ...

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

Overboredom

... always someone else in the queue. Zs, despite their aspirations for marriage, may find themselves writing off quality partners too quickly because their speed of evaluation causes them to dismiss those whose flaws arise too soon in the dating process. Likewise, it could affect intergenerational dating and friendships. For instance, an X or Y might consider it acceptable to wait a day before texting someone back, while a Z might find such a lapse insultingly long. This also has implications for ...