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Macrotrends

Culture Spotlight On Spain

... 65% of women compared to only 45% of men. Another 37% watch entertainment in other languages with subtitles; again women lead men in this category, 42% and 32% respectively.Which of the following, if any, are true for you?Select all that apply. I watch movies from other countries | I watch entertainment in other languages with subtitles MUSIC GENRES ON THE RISE IN SPAINNearly half of youth in Spain listen to pop/top 40 music, and this is especially true among the female population at 58 ...

Culture Spotlight On Australia

... in 10 Australian youth would rather have a unique fashion item that no one else has rather than a popular item everyone has, and this preference increases to 7 in 10 among Trendsetters and women.FASHION FOCUS IN AUSTRALIAOver half of Trendsetters in Australia note that men in their country are placing more emphasis on their fashion/style in recent years. Those aged 14-17 (39%) note this focus among men more so than those aged 25-29 (30%). Another half of Trendsetters see this same trend in ...

Dress To Thrill

... holidays. Guests purchase tickets to the theme party, with the price of admission providing books to children in need.6 in 10 youth in the U.S. and UK think one of the best parts of going out is getting to get dressed up.DRESSED DOWNA slight majority of youth in both the U.S. and UK prefer to dress casually when going out, while six in 10 Trendsetters in each country prefer to get dressed up. Men are more likely than women to dress casually (68% of men vs. 56% of women in the U.S.; 57% of men vs. 48 ...

Culture Spotlight On Mexico

... , orange, lime, and lemon, the soda found a following after the region had difficulties with its supply of Coke, but the alternative has become the mainstay. The growing popularity of the drink not only suggests that young people are seeking a more natural and healthy lifestyle, but they also want more local products and to support their community.74% of Mexico’s youth cannot go a day without listening to music, and this increases to 79% among women compared to 69% of men.7 in 10 Mexican youth agree ...

Fair Game

... have watched a women’s sporting event in the past year—as well as accepting and including female fans. However, sports is still lacking female integration among industry leaders, experts, and team owners; positions of power and authority are still largely held by men. The glass ceiling of the sports industry has yet to be broken—59% of young adults in the UK and 56% in the U.S. think sports are not as far along as society when it comes to gender equality. This belief is stronger among ...

Culture Spotlight On Japan

... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...

Retail 2.0: Shopping As A Live Event

... jump in China (57%) and France (48%). Unsurprisingly, women in the U.S. appreciate the browsing experience even more than men do (47% of U.S. women versus 37% U.S. of men), and Trendsetters are even more likely to see shopping as an experience all on its own: 61% in the U.S. and 52% in the UK browse without plans to buy.Ys and Zs crave the social nature of shopping and value unique experiences that deepen their relationship to the brand and their peers (see Shop Talk). The explosion of pop-up shops ...

Culture Spotlight On South Korea

... An overview of popular culture trends in South Korea.South Korea is experiencing growth and change from all directions as a rapidly developing nation in the East. Young consumers are challenging societal norms with fashion trends, social activism, and a demand for change in traditional news.The Future Is Female: A Feminist Culture Is RisingUntil recently, the term “feminism” has held a highly negative connotation in South Korea, one linked with hatred of men and superiority of women. It’s ...

Global Betterment Trends

... . The learning aspect is personalized as students choose their own curriculum based on their personal interests. Teachers provide guidance and mentorship, but will not run a standard class that every student must take.GROOMEN’ Men in India have recently shown quite the interest in personal grooming, and it isn’t to attract a potential partner. Grooming has become popularized for men in order to gain confidence and a competitive edge in the workplace. Products such as shampoo for men, fairness creams ...

The Self-Improvement Revolution

... embrace ways to manage their Mixed Emotions internally and externally. They're even turning seemingly ordinary or lazy moments into a chance for self-betterment. They're seeking to Rest & Replay (R&R) as they consume entertainment that makes them more mindful and less anxious, while also turning entertainment consumption into a chance to improve themselves physically in a new era of Exertainment.This focus on achieving outward and inward betterment in tandem is taking new shape among young men as they ...