Hi & Buy Jun 15, 2017 retail apps e-commerce shopping video ... in funding, is a peer-to-peer marketplace presented through a video platform that wants to be the new and improved eBay for Zs. Targeting teenagers in the U.S. and UK, the app allows users to create short Snapchat-like videos complete with messaging, stickers, and filters to sell their products. Rather than trying to compete with the likes of P2P marketplaces on Amazon, LetGo, or even Facebook, Yeay is poised to be a new type of service specifically for Zs to "sell in their own style;" most users ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... WeChat to send voice notes to my friends and family. Compared to cold text, voice notes are full of emotions. SHUYI, 22, CHINAVoice messaging apps are attractive because certain emotions are understood better through sound compared to seeing written words on the screen. MARIKA, 19, ITALYVoice messaging apps are leading the resurgence of audio communication as Ys and Zs are adopting them at rapid pace—in fact, 4 in 10 respondents in this study say they like to send voice messages through IM/chat apps ...
Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... own hours outdoors with people that I enjoy working with who are all peers and not required to fall under a hierarchy system. I would like to create content for women in the beauty industry.MYRA, 33, U.S.Moving forward, entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, fitness, and the like rather than focusing on corporate fields that confine them to desks and screens. While facilitating young people’s active ...
Global TV Trends Jun 02, 2018 ... and web platform that allows multiple people to watch the same video. Rabbit acts as a viewing room where people from anywhere in the world can watch movies, stream music, and play games. The platform can host streaming websites, such as Netflix and Hulu, allowing friends to co-view their favorite series. Rabbit users can also use the platforms messaging and video features to chat about what they’re watching as it plays out.Let’s Watch It iMessage launched a co-viewing app, Let’s ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... physical aspects of communication, they are just beginning to grasp the nuances of digital communication. Its effect on emotional intelligence (one’s EQ) has a significant impact on young people’s ability to form and maintain romantic relationships. Research psychologists have found that young people today are 40% less empathetic than they were 30 years ago, with the most significant decline coinciding with the rise of social media and digital messaging. Young people tend to gravitate toward online ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... Square transactions. Ys and Zs are warming up to digital currencies, with more than 1 in 10 owning such and a growing number of cryptocurrency options on the market. Think about getting ahead of this trend and allowing young people to pay this way. - Social Security - Social media platforms and chat apps are increasingly integrating payment components. Kik Messaging app Kik is creating its own cryptocurrency, Kin, on the Ethereum blockchain to be used inside and out of the app. The company ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... their offline interactions. Being real online is easier when communicating one-on-one rather than when speaking to the crowd. Their desire to forge genuine bonds in the digital space has given rapid rise to mobile messaging apps (e.g. Line, WhatsApp, Kik), which provide cozier, more private alternatives to larger social networks. Such tools meet young consumers’ inclination to constantly share, yet give them controlled platforms that better mirror their real-life networks’ intimacy. In a similar ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... global campaigns from big brands. Instead of showcasing separate identities in different countries, these campaigns put an emphasis on universal messaging and a new global identity by tapping into the shared passions and interests of the Omnicultural. In reaching GYs, marketers should aim to appeal to their shared lifestyles and mindsets instead of their race, ethnicity, or nationality. Moving forward, brands will need to think more about who their consumers are, rather than what they are, and to ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... solidarity. - Brands needn’t go silent in response to a tragic event, just as people don’t during these instances. People are looking to find comfort through community, and brands can help them accomplish this. To wit, youth are nearly twice as likely to say they want brands to comment to show their support/solidarity than to say they don’t want brands to comment. On such days, brands should focus their messaging on providing unity, support, and positivity (see Good Vibes) to help inspire strength ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... this influential, evolving demographic. - 1. Make parents' lives easier. - Although parenting is highly rewarding, it’s not without its complications and stress. Modern parents are juggling more factors, requirements, and activities than ever before, and their lives are anything but simple. Brands have a key opportunity to be a source of relief by providing convenience and reliability in their products and services, as well as comfort in their messaging. Let consumers know they can always ...
