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Macrotrends

Mom Focus

... A deep-dive into the mindsets of modern mothers.METHODOLOGYA total of 1,000 interviews were conducted online with 18- to 45-year-old moms. The sample composition is ethnically and geographically representative of the US population. Interviewing was conducted June 8, 2011 - June 15, 2011.To qualify for participation in the study, each respondent had to meet the following qualifications:Be the parent of at least one child 0- to 18-years of age living in her householdBe a US residentNot herself ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...

Mind The Gap

... model among Millennial moms, in particular. - SUPPORT FOR GENDER EQUALITY - ARIEL An Indian commercial for P&G laundry brand Ariel shows a father regretting that he didn’t help his wife more around the house, as he watches his adult daughter manage her household, mother her son, and work a full-time job while her husband doesn’t lift a finger. He believes that he set a poor example that led her to believe she, as a woman, is solely responsible for domestic tasks; at the ad’s end, he seeks to ...

Shop Right

... parent alike. In addition to groceries, the stores offer fun attractions like a petting zoo, animatronic performing critters, and free ice cream. 30% of U.S. parents and 21% of those in the UK have an Amazon Prime membership.SIMPLICITY SHOPPINGReflecting their desire for optimization, parents, especially those in the U.S., want shopping to be as simplified as possible. This is even more important for moms than for dads. In fact, 44% percent of U.S. parents and 33% of those in the UK tend to buy ...

Parental Advisory

... their kids out of the fun either. It’s not uncommon to see moms and dads shaking their booties with toddlers in tow.STARBUCKS When young adults become parents, they often feel they have to give up some of their favorite things (see Identity Theft). Their local coffee shop feels less inviting because they worry they’ll disturb other patrons if their child cries. Starbucks UK wants parents to feel welcome and supported, so it trained staff at all locations on how to be helpful to moms and dads  ...

K-Pressure

... begins at age six when they enter primary school. In Japan, the grueling college entrance exams that high school students take (and spend half of their lives preparing for) are known as juken jigoku, or “examination hell.” For Ys in these countries, stress begins at a young age and first centers on school performance. But as they get older, the pressure grows and infiltrates all aspects of their lives. Fostered by government, teachers, businesses, and “Tiger Moms” (who are common throughout Asia ...

Major Dads

... so today. In fact, only 32% of Y parents in the U.S. and 30% in the UK think there's a stigma around being a stay-at-home dad. The numbers for those who think there's a stigma around being a stay-at-home mom are practically the same, at 33% in the U.S. and 31% in the UK, indicating that SAHDs aren't viewed any differently from SAHMs today. This isn’t to say that the number of stay-at-home dads is rivaling that of stay-at-home moms, but it is a growing population that ...

(Net)Work Hard, Play Hard

... professional women in mind, offering amenities like relaxation spaces. The aim is to generate a sense of community among members through working lunches and casual events. SheWorks also pays special attention to working moms, with regular meet-ups for mothers and built-in lactation rooms.Wellthily Health and wellness consulting firm Wellthily created a “Wellth Series” at New York’s Refinery Hotel called Refined You, an after-work gathering featuring guided meditations. The crowd consists mainly of young ...

Global Bytes

... , snooping moms – won’t know what they’ve been doing or that they’re online. Hike’s recent ads that depict how it offers users more options to keep secrets and block others from monitoring them helped the app jump to 20 million users in June, up from 15 million in February. The app caters to Ys’ and Zs’ desire to keep parts of their social life private, and, in providing this, it hopes to steal users from WhatsApp and Line—although the latter is reportedly working on a similar feature. - INDIA'S ...

The Optimization Generation

... wardrobe.” - OPTIMIZED SHOPPING - CLOTHING ESSENTIALISM In an effort to help people spend less time dressing and more time impressing, new apparel brands are emerging to offer “fewer, better things” that can be worn in multiple social scenarios. Cuyana and Datura for women, Buck Mason for men, and Primary for kids are just a few of the latest. CRICKET'S CIRCLE Cricket’s Circle, a shopping site and online baby registry for new and expectant moms, aims not only to provide a selection of items to buy ...