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Macrotrends

Home & Away Marketing Tips

... Kiehl’s Loves campaign. The activation, which was Asia-Pacific-focused, taps a number of the region’s influencers to each represent a specific location for the campaign videos. Kiehl’s also created a Hydration Essentials set exclusively for the cities of Hainan, Bangkok, and Jeju, highlighting these cities and others with limited edition packaging designed by an internationally-acclaimed graphic artist. - 5. Play Host - Modern youth aren't settling down in one location to the same degree as their ...

Personal Property

... approach as buying items in bulk isn’t conducive to young people’s limited space. Moreover, as young adults take pride in making their homes notable and interesting, they want to show it off and entertain. This is inevitably creating a growing market for unique products that allow one to host. Meanwhile, as they’re showcasing their home to a larger group of people due to social media, they’ve elevated the importance of the packaging of goods they display in their homes. There’s a greater desire for ...

Global Food & Beverage Trends

... ;expanded into apparel in a collaboration with Target. The store, which will be the exclusive retailer for Museum of Ice Cream pints, is also selling a limited edition line of children’s clothes and accessories.LaCroix Fandom for LaCroix and its pretty packaging is manifesting in many ways, from people buying desserts and accessories that pay tribute to the drink to dyeing their hair to look like the colorful cans. The beauty trend started when Minnesota-based Scruples Hair Care  ...

Global Culture Marketing Tips

... featured track. Heinz  To accompany the launch of its new Heinz Beanz packaging (which is now differentiated by serving size delineation in the Australian market), Kraft Heinz Australia released a Pixar-inspired animated short film following the empirically adorable adventures of Geoff, a stand-in for the brand’s head of innovation as he dreams up new inventions around the iconic baked beans.Burger King During select screenings of the horror film It in Germany, the fast ...

R&R (Rest & Replay)

... food to packaging to household objects, meaning a brand's products can be on display as a form of therapeutic entertainment. For instance, clothing brands could create ASMR videos showing off the texts of their garments, and as "how it’s made" videos are part of this trend in providing satisfaction, any brand can highlight its production process and the repetition of such in a calming and visually-pleasing way. While modern young consumers are highly skilled at tuning out advertising, ultimately ...

The Omniculturals

... demonstrating how loved its product is around the world. The global campaign showcases crowdsourced stories—in the form of text, photo, and video—from Nutella fans worldwide.When Doritos decided to move from country-specific marketing to a global initiative, it overhauled its image to be more consistent in its packaging and logo across the 37 countries where the chips are sold. The brand sees its new “For The Bold” messaging as “our way of connecting these [Doritos] fans worldwide.”For the international ...

The One

... prices | I found another brand that I like better | I received poor customer service | It changed its products (e.g., ingredients, fit, packaging, etc.) | I don't like it as much as I used to | It stopped impressing me | I realized it was bad for me | It is no longer convenient for me to purchase/ use | I found out it engaged in business practices I don't agree with | I developed a negative association with the brand | I found out it has political affiliations I don't agree with ...

Consumed Innovations

... recognition feature, called Flow, will identify the item in question (based on its general appearance and packaging text). Within seconds, the item is placed in the associated account’s Amazon cart for later purchasing. The seamlessness of the feature’s functionality makes the app a prime tool for impulse shopping, quick restocking of household items, and—bad news for brick-and-mortars—in-store showrooming. - EXTREME TRANSPARENCY - Corporate transparency is no longer an optional practice. Consumers expect ...

There's No Place Like Home(town)

... , and therefore, they feel less of a tie to the places they’re temporarily living in through adulthood. Brands can help them develop a deeper sense of connection to the cities they’re moving to by highlighting different locations’ distinct and unique characteristics in their marketing and product/packaging design. This will help youth feel more invested in a place than they would otherwise. Young people are eager to make IRL and digital connections based on where they’re from. Brands can help them ...

The Community Well

... companies firmly entrenched in the wellness category. Ensuring a stress-free buying process, providing calm environments with clean, minimal design, and even simplified packaging are all ways that companies can indirectly make an impact on consumers’ wellness. Ys are empowered to take wellness into their own hands, with increasing access to health research, resources to track and improve themselves, and platforms to share and connect over wellness efforts. As they’re already placing significance on ...