Major Dads Jun 10, 2016 family parenting dads ... Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.When Gen Ys were children, their Boomer parents largely adhered to traditional gender roles when it came to childrearing, meaning mothers typically took a disproportionate lead. But with the conversation surrounding gender equality becoming increasingly public, men becoming more domestic than they were in the past, and more mothers seeking work outside the home, the ways in which mothers ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... of parents (60% in the U.S. and 54% in the UK) say the world is a scarier, more dangerous place today. As Millennial parents are struggling to maintain their characteristic optimism in the face of a particularly bleak time in history, modern moms and dads are PREPAREnting, and, in doing so, redefining primary parenting responsibilities to turn out a generation that can handle the present, will be ready for the future, and has the drive to make a positive impact on the world.Modern parents have ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.In previous generations, parenting was a relatively private topic. How people chose to raise their children was considered a personal, family matter, and thus, they tended to only discuss it with relatives and close friends, if at all. Yet, as Gen Ys become moms and dads themselves, they’re publicizing their parenting ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... children born in England and Wales fell by the largest annual amount in nearly 40 years; Japan’s birth rate reached a record low in 2014; and in the past year, Germany passed Japan with the lowest birth rate globally. As Ys around the world are more alike than different (see The Omniculturals), it’s only fitting that they are taking a similar approach to a new, unconventional adulthood that doesn’t include parenting, either out of financial necessity or because it doesn’t fit with their shared values ...
Generational Comparison Chart Mar 25, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced in the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. For example, the pop culture that Boomers experienced made them idealistic, the shifting social norms that Ys experienced made them politically aware, and so on and so forth. To see an even more in ...
Defining Generations Mar 26, 2019 ... on six external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced during the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. The following eight wheels are Defining Generations, which will help your brand fully grasp consumers across cohorts. The wheels depict the unique external circumstances that Baby ...
The Generational Manifesto Mar 24, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. These are circumstances during people's childhood and adolescence that they can't control, but which impact their internal values since youth is the period when people develop traits that stick with them throughout their lives. For instance, those who grow up amidst the same socioeconomic conditions, whether the dot-com boom (Gen Ys) or the Great Recession (Gen ...
Mom Focus Aug 10, 2013 ... to simply play the role of breadwinner, they are contributing more time and effort to their families than ever before. Women concur; 63% percent of moms agree that today’s dads are doing more as parents than did previous generations. They are sharing household responsibilities and taking on a more involved (and emotional) approach to parenting, as well. This new generation of dads is incredibly engaged and invested in their children and their family lives, yet many feel that marketers have failed ...
