Where There's A Will, There's Away Dec 10, 2018 ... both countries, demonstrating why they're willing to cut back in other areas. Travel has become a hobby to young generations, and therefore, they're willing to make sacrifices to invest in it, just as one would willingly invest money in other hobbies like sports/fitness or art. Meanwhile, as travel has become more accessible, with peer-to-peer accommodations and daily deal services, cutting back in certain areas can have a greater impact in enabling one’s ability to afford a trip. As young ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... configurations of its bags for $340, each containing big ticket items such as an 11-inch MacBook Air, an iPad Air, or an iPad Mini, among smaller goods. While contradictory to the nature of the tradition, some retailers have also begun to advertise the contents of their bags, to assure shoppers that they’re making a worthwhile purchase. Japan’s App Line Offers a Marketplace for Consumers Japan-based messaging app Line has rolled out a peer-to-peer marketplace called Line Mall, where users can buy and sell ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... Systrom and restaurateur David Chang.John Lewis British department store chain John Lewis offered masterclasses in select stores on how to be the best Airbnb host. The free courses, conducted in partnership with the peer-to-peer hospitality service, covered everything from how to get started on the site to how one can change over their space for new guests. The service was intended to benefit the community by helping people learn how they can be better participants in the sharing economy. - 2 ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... entering a participating store.Build-A-Bear Workshop cleverly collects insights on its juvenile customers as they create their custom bears on digital platforms. Armed with customer details like names and birthdays, store associates can further personalize each child’s “bear narrative.” Since the technology’s implementation in select stores, in-store sales have increased by up to 30%. SHOPPER PROFILING A number of retailers are leveraging Google Helpouts, a peer-to-peer platform where individuals and ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... spectrum; they don’t wait to accrue enough allowance to purchase coveted items or acquire a notable savings, they create their own means of monetization, particularly through the peer-to-peer marketplace. Ys experienced an extended adolescence, redefining the concept of “adulting” as they came of age; now, Zs are beginning to come of age in a new era of Accelerated Adulthood.It’s typical for older generations to look at those younger than them with confusion or even disapproval, thinking “kids ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... adventurous social lives. Airbnb and similar peer-to-peer accommodation services have made it easier to find and afford a trip, and many of these platforms tout unique housing options that provide an adventure in themselves. Meanwhile, modern youth have unprecedented tools to track and even set alerts to get travel and accommodation deals, feeding their quest for adventure. Given their constant exposure to such information, three in 10 Trendsetters in the U.S. and a quarter in the UK regularly plan ...
Supply & On Demand Dec 12, 2016 ... with the purchase of a $150 set-top box). This model takes the theater (as middle man) out of the equation, enabling young people to host their own screenings at home for movies that would not otherwise be available. - Peer-To-Peer Recommendations - Atom TicketsAtom Tickets promises that it is reinventing the movie-going experience through its convenient app interface that allows moviegoers to buy advance tickets for screenings, as well as prepay for concessions and skip the lines to pick them up ...
Brand Friends Forever Aug 18, 2013 ... they had grievances, but social media enables brands to be proactive about forming positive relationships with customers. BFFs are honest about their flaws, and when missteps happen, they provide a full explanation and apology. AS BRANDS TAKE ON this more human spirit, the people behind brands are coming to the forefront to share their voices. Ys have become accustomed to the personal relationships provided by peer-to-peer sites such as Etsy, Airbnb, and eBay, and they now expect the same from ...
