35 results for '"personalization"'
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Macrotrends

Personal Best

... move towards customization on a mass level is driven by young generations, who are conditioned to embrace individuality and expect personalization in all aspects of their lives, from the ways in which they learn, to their living spaces (see Personal Property), to their entertainment recommendations, to their social feeds. While this focus on the individual is pronounced among both Gen Ys and Zs, it's especially true of Zs, who are the most diverse generation to date and have never known a time in ...

The Future Of Experiential Retail

... are already debuting concepts that pull from the trifecta of personalization, hyper-localization, and frictionless experience—and interestingly, doing so without any inventory at all. Inventory-less concepts are rapidly proliferating, and IKEA is leading the pack with the IKEA Planning Studio, the retailer’s first-ever store in Manhattan. The inventory-less, showroom-style concept of Planning Studio, which has about 5% of the square footage of other IKEA stores, is radically optimized to ...

State Of The Art

... Netflix users open the home page, they could see different show images based on their viewing preferences. As of now, a designer handles the catalog of marketing images and pushes them out to consumers based on data, an unwieldy and cumbersome process that is facilitated with technology but could be streamlined to an instantaneous action that frees the designers up for more fulfilling work. Creative A.I. could also open up how brands execute personalization and customization (see Control Center ...

Retail 2.0: A.I., AR & VR

... tech experimentation: youth already see fashion as the third most innovative industry out of 23. By embracing artificial intelligence, augmented reality, and virtual reality, brands can make sure they're leading the pack. But the embrace of tech isn't limited to fashion and beauty: retail stores across the board are taking advantage of cutting-edge technology to draw shoppers in and serve up exactly what they want. ARTIFICIAL INTELLIGENCE IN RETAILYs and Zs have come to expect personalization in ...

Dollars And Sense

... of course there are exceptions, traditional financial institutions have failed to cater to three key generational traits of today’s young adults: their desire for instant gratification, their expectation for thoughtful personalization, and their pursuit of digital education resources to complement their real-world learnings. For example, whereas a mobile app from a major national bank may take three or four days to deposit a check, a peer-to-peer lending app lets them borrow or send funds to ...

Build Your Own Career

... Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.Generations Y and Z are combining distinct characteristics of their personal lives to produce a new kind of professional outlook: their overall preference for customization causes them to desire personalization; Ys’ drive to relate to as many people and collect as many experiences as possible leads them to seek out many ...

Marketing Tips

... ; - 7. Facilitate personalization and sharing. - Modern youth expect to be involved in the entertainment they consume and are drawn to content that they can put their own stamp on and share with others. When creating for young generations of creators, brands should consider how fans get to play a part in the product and what the output is that they’ll get to pass on to others. Batman vs. Superman: Dawn of Justice AR Prior to the release of Batman vs. Superman: Dawn of Justice, an augmented reality ...

New Muslims

... anticipate a surge in content and products that cater to New Muslims as they rapidly grow in numbers and influence. For marketers, the challenge lays in practicing inclusivity while avoiding the pitfalls that come with stereotyping a population based on religion alone. Though New Muslims are united by faith-based rules of engagement, they long to be treated as unique individuals with diverse backgrounds, desires, and preferences. Respecting their needs for inclusion and personalization will be crucial ...

Debranded

... - Burberry’s Smart Personalization service offers custom-made outerwear and bags, complete with engraved nameplates and tech-enabled to unlock a unique video revealing the piece’s creation and craftsmanship.Nike lets shoppers customize shoes and gear from its iD collection with “Your iD” in place of the Nike logo. - Trademark your product with a unique and instantly recognizable detail, design, or purpose - Louboutin shoes are identifiable not by the brand’s logo, but by its trademark bright red ...

How Can I Help You?

... brand affinity and loyalty.BRAND IMPLICATIONSINSIGHT: Modern youth, who gave rise to personalization, want brands to also offer this within the framework of customer service interactions.RECOMMENDATION: Brands need to recognize that one approach to customer service will not fit all. To deliver human-centric customer service representatives should first work to understand the reason behind a person’s visit—whether that’s to try on, browse solo, or get recommendations—and craft their ...