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Macrotrends

The Freeform Movement

... reconsidering this approach in the face of information that highlights how the lack of downtime can negatively impact a child’s wellbeing and capacity for imagination, which parents regard as essential for their children’s success and happiness. Indeed, 65% percent of U.S. parents and 62% of UK parents say it’s important to them their child is imaginative. Though helicopter dads and tiger moms are still alive and well, a growing Freeform Movement is seeing young parents prioritize unstructured play in ...

The New Age

... well into adulthood would likely have been considered signs of a midlife crisis, but nothing is really off-limits in terms of age anymore. In fact, 69% believe that the notion of “acting your age” has become irrelevant. Shuffleboard is ridiculously fun to play whether you haven't encountered it in years or are experiencing it for the first time. And in the 18 months since we opened, people of all ages and backgrounds are making it their own.ASHLEY ALBERT, OWNER, ROYAL PALMS SHUFFLEBOARDOlder Ys ...

Life Skills

... the interpersonal, problem-solving, and technical skills that they need to succeed in the modern world.BRIGHTWORKS SCHOOLSan Francisco’s Brightworks School, a spinoff of the Tinkering School program, operates under a similar guiding philosophy, allowing students to learn key life skills by doing. The experience-driven learning community currently has students ages 5 to 15 matriculated. TINKERGARTENBrooklyn-based Tinkergarten seeks to reclaim the “unbridled, outdoor play that used to be part of ...

The Fail

... whose activities don’t quite go as planned, and they watch TV shows that put failure front and center. When Zs tune in to watch other gamers play on sites like Twitch and YouTube, they get just as much enjoyment out of seeing them beat a level as they do watching their epic failures. They don’t feel guilty for getting pleasure from others’ public flops because they’ve been there themselves and don’t see failure as a shortcoming. In addition, these many cultural cues remind them that even if they ...

ProPlay

... Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations. Increasingly, Gen Zs are of the mindset that “playtime” should be purposeful. Much like Ys’ shift from downtime to UPTIME (Cassandra Report, Spring 2011) in which they are focusing on productive personal pursuits even when they’re “relaxing,” Zs, too, are recasting their free time as an opportunity to get ahead, with an eye towards their future selves ...

(Net)Work Hard, Play Hard

... Young adults are optimizing their time by incorporating more networking into their social lives. Socializing was once considered all play and networking all work, but thanks to recent cultural shifts, these behaviors are blending. Modern youth are increasingly socializing via networking, a concept that was previously regarded as a necessary evil tolerable only to business owners or those with a hustler mentality. Thanks to the rise of new resources, it has become easier and more natural ...

Cassandra's 2021 Outlook

... themselves and actively building a life that resonates with and reflects their true selves.Inconsequential PlayYoung consumers are craving some time for Inconsequential Play, seeking out moments of levity, joy, silliness, and plain old fun across multiple downtime touchpoints. This includes the entertainment they consume, the social media they depend on, and the hobbies they’re taking up as they spend more time than ever at home.Navigating the New-borhoodYoung adults have a new perspective on ...