The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... “quantified self” movement has made it a normal part of life to share one’s data and health progress with their social network. Their efforts have become a central part of their “Brand Me.” People revel in announcing that they’re doing Paleo, the amount of weight they’ve lost, and their progress in a fitness challenge (e.g., the 30-Day Plank Challenge). Ys are driving society’s shifting perceptions of wellness, but their digital access is what’s helping propel it in popular culture. This generation is ...