353 results for '"report"'
Filter by:

Macrotrends

The New Social Order

... likely these numbers will continue to rise. There's no question that brands are throwing money at influencers: roughly 75% of U.S. companies relied on influencer marketing in 2018. The sector is already worth billions of dollars, an amount that is increasing every year: a recent Business Insider report estimated that influencer marketing could hit $15 billion by 2022. But the metrics for success are murky at best, and companies should be thinking hard about how to use influencer marketing to best ...

The Generational Manifesto

... the four most recent generations featured in this report as they help reveal what the post-Z cohort will be like (a generation we have not yet named as it's too early to define them). For instance, we foresee the next generation amplifying Zs' tendency to celebrate individuality, but when it comes to overall outlook, the next cohort will likely be more optimistic as they'll grow up in a world where Zs are championing activism in every way they can to make it a better place.How To Navigate The ...

Millennials’ Vision Boards

... of the areas we cover here in the Betterment Report, including fitness, learning, socializing, and more. As you can see, young adults are taking self-improvement seriously, finding ways to incorporate it into their day-to-day lives and achieve their goals. Bailey, 21, Columbus, OH. Lillian, 22, Cambridge, MA. Adam, 26, Atlanta, GA. Sarah, 28, Washington, DC. Alphonso, 29, Santa Cruz, CA. Lily, 21 London, UK . Patrick, 25, Colchester, UK . Nathaniel, 33, London, UK. Tom, 33, London, UK ...

Live, Not Buy: Gen Z Activism

... profile picture to reflect a cause or concern, like the rainbow flag for gay pride and the Hillary Clinton logo to show support for her 2016 presidential campaign. According to Tinder’s 2019 Year In A Swipe report, 30% more people used the app’s More Genders feature in 2019 than in 2018, as a way to reflect their most authentic selves. What’s more, the usage of the rainbow emoji in users’ Tinder bios increased 15%. For Gen Z Tinder users, keywords such as “climate change,” “social justice,” “gun ...

Millennials' Seven Day Sober Diary

... An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.For The Social Status Report, we found three Gen Ys in the U.S. and three in the UK who normally drink socially, but wanted to abstain from alcohol for a week for various reasons and were willing to keep a diary of their experience. All participants, who are of legal drinking age, revealed what social plans, if any, they participated in daily, how not drinking affected their social life ...

Portraits Of A Generation

... generation's spending power, check out the report methodology.TOP PASSION POINTSMusic ranks among the top five passion points across generations in the U.S., demonstrating the relevance of this entertainment form to people’s lives. Among Ys and Zs, music ranks #1 of 30 passion points, while it ranks #2 for Xers and #4 for Boomers. Xers rank movies as their top passion point while Boomers rank reading as their #1 passion point out of 30. TV shows are a top passion point shared among Zs, Xers, and Boomers ...

Culture First, Country Second

... to them, too. GUIDE TO THE GLOBAL CULTURE FORECASTThe macrotrends and microtrends in this report demonstrate the ways in which global youth are embracing "culture over country" across the board in popular culture, as well as the emerging content that they're craving. As you explore each of these pieces, we encourage you to gain inspiration from anywhere, just as young people are doing in their everyday consumption of culture.From a macro perspective, the content that's resonating on a global ...

Retail 2.0: Youth Outlook On Luxury

... do the same.RECOMMENDATION: Show you care about these tenets just as much, if not moreso, than your young consumers. Reflect this in every aspect of your business. And if you misstep, put your money where your mouth is and commit to the continual education of your brand and your employees.1 in 2 Trendsetters in the UK and U.S. have bought at least one luxury product in the last year, and just under one-third of Trendsetters in both countries report buying more luxury/high-end products than they ...