Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... These marketing directives and examples act as guidelines in engaging young shoppers. Today’s retail landscape is radically different than it was in previous decades, as the acquisition of products and services is no longer the sole focus. Consumers expect brands to touch them on a deeper human level, providing unique experiences, inspiring environments, share-worthy content, meaningful interactions, and more. Below are tips and examples from leading brands on how to connect with young ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.The rapid growth of membership programs is poised to disrupt the retail sector, while also potentially altering how young people think about personal finances and spending overall. Increasingly, consumers are presented with new opportunities to pay a fixed monthly membership fee that affords them greater access to and better deals on particular products and services ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... Retailers are enticing young people into their physical spaces with areas to work and be productive. Young people don’t regard brick-and-mortar stores as merely places to browse and buy. More and more, they look to physical retail environments to serve other purposes, including providing spaces where they can learn, play, meet new people, hang out, and even host others, and they’re pleasantly surprised when brands offer such. In recent years, retailers have responded to ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.As the retail landscape has evolved, department stores, high streets, and malls find themselves facing competition from unexpected quadrants. As the experience of shopping has grown to be as important as the acquisition of products, young consumers are disrupting shopping (see What’s In Store). Likewise, young people are looking to ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... balance between buzzy technology like bots and the timelessness of outstanding staff.Customer service, an evergreen topic in the retail world, has been pushed to the forefront of late thanks to the rise of chat bots, a service powered by software and sometimes artificial intelligence that enables people to interact with a brand via a chat interface. Though bots have been around for decades (anyone who has encountered a tiresome automated phone system has dealt with one), the bots of today hold the ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... -Amazon; whereas the Internet giant allows shoppers to search among its 500 million products, these new entrants offer a decidedly finite list of items personalized to each person. As CNBC notes, Sarah LeFleur, founder of MM.LaFleur built her business recognizing that “the future of retail would not consist of shoppers spending hours weeding through thousands of culottes on the Internet to find the right pair; instead, by using data and customer feedback, she envisioned a world in which a stylist ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... retail. Having grown up in an open-source society that celebrates sharing and access over ownership, they see no benefit in hoarding their knowledge and skills (see ZDNA). Many young people suggest it’s greedy if a big brand doesn’t try to help independent, less established brands since it has the resources and staff to do so. They believe in the sweeping exchange of information and ideas and appreciate it when powerful entities take lessons from less formidable ones. This reflects their own desire ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...
