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Macrotrends

A Defining Moment

... end of birth years for Gen Z. The Economist recently estimated that almost a billion children have seen their schools close. The generation that comes after Gen Z will not necessarily remember their school year being cut short in 2020, but millions of teens right now will miss the seasonally-defining moment of the last day of school. High school seniors won’t be able to participate in the cultural milestones they've looked forward to and have worked hard to enjoy, including prom and graduation ...

The Mental Health Perspective

... . They’ve learned about mental health in school—schools in Oregon offer mental health days alongside sick days, and several schools are teaching meditation as part of the health curriculum.Among Millennials, their characteristic optimism is being challenged during this crisis, making it difficult for them to maintain their mental health. They are needing to dig deep to find the bright sides and positive moments in order to believe that everything will just work out. Many of their usual joys in life that ...

Live, Not Buy: Gen Z Activism

... action they must take in order to create change. On the other hand, Zs were born during a time of geopolitical unrest, and with access to a 24-hour news cycle heightening fears around the issues all consumers are facing today. With terrorism and school shootings affecting their sense of safety and warnings about the effects of climate change on the health of the planet threatening their very future, this generation has much to worry about. Their sense of insecurity has shaped Zs to be political ...

An Eye Towards The Future

... Zs, deeply affected by the pandemic, are changing how they work, socialize, eat, educate, provide self-care and even relax. We’re seeing the status quo permanently upended as youth embrace a more considered and deliberate mentality. Brands must know about these critical lifestyle changes in order to effectively connect with and reach them. Mass MigrationWe are just now seeing the beginning of major demographic and geographic shifts in communities across our country. Prompted by school shutdowns ...

No Money, More Problems

... , aged 28 and from Kansas City, told us, “One day it all just hit me and I had a complete emotional breakdown on campus, and then I left and didn't continue my degree. I just didn't know where I was anymore, why I was there, why I was working so hard anymore, or what I wanted in life. I realized I just racked up a ton of money in a degree that I'm not even sure if this is really what I wanted to do, and a lot of it was my parents' pressure to go to school and without me really knowing what it was I ...

Fear Factors

... doorstep. But for modern youth, the threat of violence is something they have to consider in every place they go, especially in the places that used to feel safe and now are not: school, concert venues, shopping malls, movie theaters. More than half of youth in the U.S. and almost half in the UK (54% and 49%, respectively) worry about random acts of violence. For U.S. Zs, fear of gun violence is pervasive. The number of school shootings has magnified this worry, and as a result, this generation is ...

Set In (E)motion: The Guide to Gen Y Burnout

... themselves in this area. Whereas Zs are hard-working, pragmatic kids who are churning at school and pushing themselves mentally, Ys, who are fully in the workforce, are learning to take it a bit easier on themselves. But make no mistake, Ys do feel mental burnout. The standard pace of modern life and the always-on “Age of Information” in which Ys exist leave them constantly downloading and absorbing information, regardless of if they are cognizant of it or not. But it’s not just this nebulous state of ...

All The Feels

... born out of their exposure to the news. Social media puts global issues into the pocket of every young person, and many teachers are even putting news in front of their elementary school students. The availability of real-time updates on the state of the world allows youth to learn about the issues others are facing, which inspires their feelings of empathy and desire to help. Newsela, for instance, congregates stories from credible sources and rewrites them to be appropriate for various reading ...

The Shape Of Belonging: A Map To Modern Community

... in Mary Jane’s case, her willingness to stay in, the suburbs is a reflection of the evolution of this type of location to provide residents amenities normally found in cities (see State of the Sub/Urban). Indigo is from the small city of Perrysburg, OH where he lives with his family. Indigo finds a sense of belonging within his immediate community in places such as the cinema, the library, the local school that holds community events, and the shopping center near his home. However, he must ...

It's A Mall World After All

... space and residential buildings—is using the moniker “vertical retail space” in an effort to distance itself from the old school mall. Other shopping destinations like The Grove in LA and Easton Town Center in Columbus are known by their names, rather than the monolithic "mall" title. This provides an opportunity for shopping destinations to rebrand and differentiate themselves, particularly when taking local traditions and preferences into account.For previous generations, the mall was seen ...