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Macrotrends

Mind the Store

... City’s SoHo neighborhood, THE APARTMENT by The Line more closely resembles a chic residence than a retail environment. It features carefully curated collections of items found in every home: furniture, housewares, wardrobe items, skincare products, and more. Wares are organized and displayed as if the store itself were “lived in.”FRIENDS & NEIGHBORSWith multiple areas to hang out, meet people, and have a cup of coffee—including a backyard teepee—Friends & Neighbors in Austin, TX feels more ...

Marketing Tips

... share-worthy spots for social media posts. Aesop Skincare brand Aesop’s stores are each meticulously designed with no two locations bearing the same resemblance. Every shop is thereby a destination that those with an eye for aesthetics are eager to visit, so much so that many consumers have asked the brand to publish a book detailing the design of each location. Instead, Aesop has built a website called Taxonomy of Design that provides consumers with the concept behind each store, how it was ...

The Webfluencers

... deal for the new season, in which the Dodge Dart features prominently.THE NEXT MICHELLE PHAN: LINDSEY HUGHESNineteen-year-old Lindsey Hughes, better known as BeautyBaby44, is one of the top beauty vloggers of the moment. She has acquired more than 790,000 subscribers on YouTube, 380,000 followers on Instagram, and 150,000 followers on Twitter, who dedicatedly watch her tutorials on makeup, skincare, nail polish, and hair care, as well as her fashion hauls. This fall Hughes participated in Benefit ...

Green Rush

... regulations that started allowing the sale of edibles, cannabis-infused drinks are now filling dispensary shelves. Mirth Provisions’ Legal line, which looks like something that might be sold at Ace Hotels, includes a cold brew coffee and a sparkling elixir made with fresh Rainier cherries.SKINCAREColorado-based Apothecanna makes skincare products using medical cannabis. The products do not cause the psychoactive effects associated with cannabis, but rather locally target pain to treat a variety of skin ...

Culture Spotlight On China

... vloggers or wang hong—a Chinese term for “internet celebrity"—such individuals have typically attracted female followings, and there haven't been many makeup products on the market in China specifically designed for men aside from skincare offerings. Yet, the popularity of beauty vloggers is changing that; as they offer more representation of men wearing makeup, they're inciting new societal norms. Among the most popular of these influencers are 25-year-old Wang ...

High Society

... the campaign. Some of the more cosmically cool products include the Glow Gelée, a bright jelly highlighter, and creamy eye paint for an extra galactic glow. What’s more, Revlon reached for the stars with night-sky blue packaging covered in gold shooting stars and moons.Urban PulseUrban Pulse, a Baltimore-based skincare brand, released a Fall 2018 collection of all-natural products for sensitive skin types. The Harvest Moon Collection boasts products made from a variety of essentials oils, clay ...

Gender Trends

... makeup removal or as an on-the-go refresher, are usually targeted to female shoppers. But men’s all-natural skincare brand Ursa Major recently came out with a less definitively feminine alternative. UM’s Essential Face Wipes are made from bamboo fibers and the brand’s 4-in-1 face tonic, and are scented with rosemary, lavender, orange, lemon, and fir. Each box contains 20 individually wrapped moist towelettes, which feature ingredients like aloe-leaf juice, lemon extract, and green tea leaf to help ...

What's In Store

... cosmetologist available to give shoppers facials and skincare advice on weekends. The chain is planning to roll out similar features in additional stores.Whole FoodsCustomers may be surprised when they walk into Whole Foods in Boston’s South End to find that it contains a high end spa offering foot scrubs, facials, manicures, and hot shaves.RH ChicagoRestoration Hardware’s new retail concept store in Chicago goes well beyond simply selling, offering shoppers a space to relax and immerse themselves in the ...

10 Gender Takeaways

... names in order to steer clear of seeming unnecessarily gender restrictive. The razor- and shave-brand HARRY’S appeals directly to men, but its focus on craftsmanship over any idea of inherent “manliness,” combined with its clean and modern marketing, render it accessible to women, as well. The minimal and modern aesthetic of men’s skincare brand URSA MAJOR has made it a covetable line for men and women alike. - THINK NEUTRAL FOR THE NEXT GENERATION - As discussed in our recent Gen Z Report ...

Digital Trends

... FUTURE SELVES APPJapanese cosmetics company Shiseido teamed up with creative agency DOMANI to create a forward-looking Facebook app that gives users beauty tips from the future. The app was built to promote the brand’s new Ibuki line, which prevents premature aging. Users who “like” Shiseido’s Facebook page can venture into the Future Self app to receive Timeline posts advising them on skincare do’s and don’ts, purportedly sent back in time from their “future selves.” The app also connects users to a ...