245 results for '"sports"'
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Macrotrends

Active-ists

... The sports industry is becoming a key arena for political and social activism, with athletes leading the charge toward change.Along with providing a copious amount of entertainment, sports have always lent themselves to another ephemeral quality: offering hope. Whether viewers feel explicitly hopeful rooting their favorite team on to victory, or cheerful seeing athletes perform their passion, sports have always seemed to intertwine with hope, so much so that they could provide an escape from ...

Fair Game

... Sports are becoming more inclusive of female athletes and fans, but gender inequality is still largely evident among authority roles within the industry.Sports have come a long way from being an all boys club. Lately, popular entertainment is portraying females in traditionally male athlete roles, and conversation around coed sports is on the rise. Progressive strides have been made in supporting and championing female athletes—67% of Trendsetters in the U.S. and 60% in the UK ...

Play The Game

... Young generations are passionate about playing sports, but are facing challenges, including high costs and safety concerns, prompting them to turn to brands for support.Young people are passionate about playing sports, but they’re confronted with several issues hindering their involvement. Namely, the high costs of sports, as well as growing concern over sports-related injuries, are impacting the future of sports participation in terms of what games young people play and how/where they ...

Stage Of The Game

... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...

Marketing Tips

... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...

Universal Invite

... evergreen content that celebrates universal passions (like art, entertainment, and sports), speaks to issues all GYs care about (like independence, self-expression, and entrepreneurship), and appeals to broad values (like family, charity, and compassion). These globally resonant ideas will allow Ys from any city or country to engage on equal footing. Going forward, we expect to see an upsurge in content and marketing that makes a conscious effort to appeal to everyone through non-linguistic methods ...

Habits/Rituals: Impact On CPG

... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...

The Media & Entertainment Perspective

... experimentation in media, both on the side of producers and consumers. After all, necessity is the mother of invention, and in the past few months of social distancing, business shutdowns, and stay-at-home orders, we have seen young people create a virtual culture movement, entertainment producers and talent assemble home studios overnight, and bored young people look for alternatives to their beloved sports. Not everything the producers or consumers have tried has been successful, but this period has taught ...

Fanning Out

... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...