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Macrotrends

Future Of Fashion & Retail

... in the “Fashioned from Nature” exhibit at the Victoria and Albert Museum in London. DATA IS ALWAYS IN STYLEYoung consumers already give away highly personal data—and quite willingly too, as long as they feel they are able to gain an advantage or reward for doing so (see Data Mine)—and retailers who already aggregate this almost unusable amount of data on their style-conscious consumers are sensing an opportunity to better collect this information and use it to continue developing ...

Culture Spotlight On China

... Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.Modern youth in China have been defining their style, from fashion to beauty, with nods to Chinese heritage, hip-hop music, and the constant pursuit of artfully filtered faces. Meanwhile, young people in China continue to play a large role in luxury markets and are making their preferences known.Heritage Is Hip: History-Inspired Products Are TrendingHeritage and history have become highly valuable to ...

Culture Spotlight On India

... Indian fashion and movies get back to the country’s roots, while new culture and habits emerge in gaming and music.The ways of the past are fading in India as young consumers are embracing new approaches when it comes to what music they listen to and how they listen to it, although they turn to heritage with a modern upgrade when it comes to fashion and style. Face The Music: Consumers Pony Up For MusicConsumers in India are accustomed to accessing music for free. In fact, every second ...

Culture Spotlight On South Africa

... Makes Waves       Another music style that's conquering the country and beginning to attract international attention is gqom. Gqom, which comes from the Zulu word UkuGqoma and means to make a persistent rhythmic thud, originally emerged from the town of Durban around 2009. The genre, a subset of house, includes short vocals and repeated phrases and sentences, some of which are taken from conversation and others are improvised. Gqom is made ...

Culture Spotlight On Japan

... market as Chinese tourists make up 7% to 10% of Japan’s luxury market, and Osaka is becoming a popular tourist destination with almost 10 million tourists visiting in 2016.Sport The Look: The Athleisure Trend Is Just BeginningWhile athleisure has dominated style in the West for years, it's just gaining prominence in Japan. It's more common in Japan for athleisure to be sold at sports stores rather than shopping malls, and these stores have acted accordingly to make the trend their ...

Culture First, Country Second

... , such as K-dramas, Japanese shows, Turkish shows, and UK shows.HISSAY, 31, JAIPUR, INDIA How To Build A Culturally Relevant BrandBrand Role Model: Consider how Levi's showcased a myriad of cultures authentically with one message in its spot "Circles," which celebrates dancers and style from around the world.Brand Role Model: Take inspiration from how Burberry tapped into the unique culture of Ghana and celebrated the country's style while staying true to its British heritage ...

Culture Spotlight On Australia

... in 10 Australian youth would rather have a unique fashion item that no one else has rather than a popular item everyone has, and this preference increases to 7 in 10 among Trendsetters and women.FASHION FOCUS IN AUSTRALIAOver half of Trendsetters in Australia note that men in their country are placing more emphasis on their fashion/style in recent years. Those aged 14-17 (39%) note this focus among men more so than those aged 25-29 (30%). Another half of Trendsetters see this same trend in ...

15 Minutes Of Fandom

... turn to the dissolution of fandom, in part because one must always be in discovery mode, finding the next cool pocket of culture. To that point, 74% of global youth and more than eight in 10 of those in China, India, Indonesia, and South Africa believe that trends come in and out of style faster than they used to, which means that young people have to be nimble in meting out their 15 Minutes Of Fandom, celebrating one element of culture one day and shifting to another (often radically different ...

Gen Z Micro Trends

... children make their own discoveries about the world.  - Read Between The Texts - Chat-style reading apps, where narratives are presented in small text message-style bursts, are catching on among Zs. As this generation is accustomed to reading and writing texts, there's a growing number of services that let them consume stories in the same manner, catering to their mobile lives and short attention spans. Zs are passionate about reading, but this trend suggests they want more convenient ways to ...

The Urge To Splurge

... A snapshot of each generation's luxury purchases and why they're splurging in these areas.The term “luxury” means different things to each generation. For Baby Boomers, it indicates a “keeping up with the Joneses” mentality wherein traditional status symbols like houses and cars are indicators of financial success. To Gen Xers, luxury equates more with prestige bags, shoes, accessories & jewelry, and fashion & style as they value items they can display on their person. But when it comes to ...